Knowledge base

Studio Reformer vs thuis Reformer: wat is het verschil?

Feb 18, 2026 Sanne van De Pilates Store

Als je een Pilates studio runt of werkt in een sportschool, merk je het verschil tussen apparatuur meteen. Een Reformer die de hele dag door wordt gebruikt door verschillende mensen vraagt andere specificaties dan een model voor thuis. Toch is het niet altijd zwart-wit, sommige modellen zitten precies in het midden en zijn geschikt voor beide doeleinden.

Spring types uitgelegd: wat doen verschillende veren met je training?

Spring types explained: what do different springs do for your training?

Feb 11, 2026 Sanne van De Pilates Store

Springs determine the resistance and intensity of your Pilates exercises. Light springs (often yellow or blue) offer minimal resistance for rehabilitation and control, medium springs (yellow or green) for general training, and heavy springs (red/black) for strength development and advanced exercises. The springs in your Reformer, Cadillac, or Chair are the beating heart of your Pilates workout. They determine not only how hard an exercise feels, but also how your muscles are activated, which techniques you can use, and how you can vary the intensity. For studio owners and trainers, understanding the different spring types is essential to optimally guide clients and use equipment effectively. Yet, this crucial aspect of Pilates equipment often receives too little attention. Many studios use standard spring settings without consciously considering how different configurations can benefit specific workouts or client groups. This is unfortunate, because with the right knowledge of spring types, you can significantly refine your offerings and achieve better results. Why springs make a difference in your Pilates program Springs aren't just a random detail; they're fundamental to how Pilates works. Unlike traditional strength training, where gravity provides the primary resistance, springs create a unique form of resistance that changes throughout the movement. This dynamic resistance is precisely what makes Pilates so effective for muscle development, stability, and movement control. When you stretch a spring, the resistance gradually increases. This means your muscles have to work through their full range of motion, without any resting points. This constant tension ensures controlled movements and deep muscle activation. Furthermore, springs help you support or challenge movements, depending on how you use them. For professionals, it's important to understand that different spring rates serve different purposes. A rehabilitation client has different needs than an athlete working on strength development. By cleverly working with spring configurations, you can use the same reformer for a wide range of clients without purchasing additional equipment. This makes your studio more efficient and versatile. The anatomy of Pilates springs Most Pilates equipment uses color-coded springs that vary in length, thickness, and tension. While there's no universal standard (unfortunately, that would make things a lot easier...), most manufacturers use similar weights. Typically, you'll find four to five different spring strengths on a reformer. Light springs are usually thinner and shorter, which means they build up less tension. Heavy springs are thicker and longer, resulting in significantly more resistance. The transition between these extremes is filled by medium springs, which are the most versatile options for general training. Spring quality varies greatly between manufacturers. High-quality springs like those from Elina Pilates, Balanced Body, and HEGREN are made of durable steel that maintains consistent tension over time. Cheaper springs can quickly weaken or become too stiff, reducing the effectiveness of exercises and increasing replacement costs. For studios that use equipment intensively every day, investing in quality springs is essential. Yellow or blue feathers: the subtle power of light resistance Yellow or blue springs offer the lightest resistance and are often underestimated in their value. These springs are perfect for beginners who are just starting Reformer Pilates and are still getting used to the movement pattern and the control required. By working with minimal resistance, new clients can focus on correct form without being overwhelmed by the intensity. What makes these springs particularly valuable is their role in rehabilitation and therapeutic work. For clients recovering from injuries or dealing with chronic pain, the light resistance provides sufficient support to facilitate movement without adding extra strain. Physical therapists and specialized Pilates instructors often use yellow springs for mobility work and to relearn movement patterns. Yellow and blue springs also have their place for advanced practitioners. They're excellent for precision work, where perfect control and stability are key rather than raw power. Think of delicate footwork, subtle rotations, or exercises where you consciously want to slow down to activate deeper muscle layers. In this context, the light resistance actually becomes a challenge because you're completely dependent on your own stability. Best choice for feather fade The Elina Pilates Reformer springs are available in all standard colors and offer excellent quality at a competitive price. These springs are compatible with most reformers and maintain their tension even with intensive use, which is essential for consistent training results. Medium springs: the workhorses of your studio Medium springs, usually coded green but also yellow, form the backbone of most Pilates workouts. These springs offer resistance suitable for the majority of your clientele, from advanced beginners to intermediate level. They are versatile enough to support a wide range of exercises without feeling too light or too heavy. These springs are ideal for general fitness and toning. They offer enough resistance to stimulate muscle building, but not so much that the focus shifts from control to pure strength. This makes them perfect for classic Reformer exercises like footwork, long stretch series, and extensive core work. Most group classes in studios primarily rely on these medium-sized springs because they are accessible to most participants. A key advantage of green and yellow springs is that they allow for progression without drastic jumps in intensity. You can gradually introduce clients to higher resistance by first working with one green spring, then two, and then combinations with other colors. This gradual progression prevents overload and keeps workouts challenging without becoming frustrating. Red feathers: strength development and athletic training Red feathers represent heavy resistance and are intended for advanced practitioners and athletic training. These feathers demand a lot from your muscles and are perfect for building strength, developing explosiveness, and pushing your limits. For studios that work with athletes, dancers, or other high-performance performers, red feathers are indispensable. What sets red springs apart is that they test not only your strength but also your control. With heavy resistance, it's tempting to compensate with momentum or the wrong muscle groups, but good technique requires a slow, controlled movement. This makes red springs excellent for advanced clients who want to refine their technique while building strength. For men and physically strong clients, red springs are often necessary to provide sufficient challenge. Standard medium springs can feel too light for people with a strong base, making workouts less effective. By incorporating red springs, you can fully cater to this target group and demonstrate that Pilates can be a serious strength training. Combining lighter springs creates interesting training possibilities. For example, you could use one red and one yellow spring for asymmetric training, where one side experiences more resistance than the other. This is valuable for correcting imbalances and developing unilateral strength. Black or gray feathers: maximum resistance for specialist purposes The heaviest springs, often coded black or gray, aren't standard on all reformers but can be a valuable addition for specialized studios. These springs offer extreme resistance and are primarily intended for highly specialized applications or exceptionally strong clients. Black springs are particularly useful for explosive movements and plyometric work on the Reformer. Athletes looking to develop jumping power or powerlifters looking to integrate Pilates into their training can benefit from this maximum resistance. These springs can also be valuable for certain therapeutic applications where you want to create maximum stability against movement. It's important to be careful with the heaviest springs. They're not suitable for the average client and can lead to strain or injury if used incorrectly. Ensure that only properly trained instructors use these springs and only with clients who have the appropriate strength and technique level. Feather combinations: the art of mixing One of the most powerful aspects of Pilates springs is that you can combine them to create exactly the resistance you need. By using different colors together, you can fine-tune the intensity and adapt it to specific exercises or individual needs. This is where the real magic of Pilates equipment comes into play. Common standard combinations include two blue springs for general footwork, or one red spring and one blue spring for heavy long stretches. For delicate arm work, you might choose one yellow spring, while for heavy leg work, you might use three red springs. This flexibility allows you to offer an endless variety of workouts with a single Reformer. Spring combinations are particularly useful for asymmetrical work. If you use one heavy spring and one light spring simultaneously, you create an imbalance where one side of the body has to work harder than the other. This is excellent for addressing left-right imbalances that many clients experience due to daily movement patterns or previous injuries. In group classes, you can use different spring configurations to offer varying intensity levels within the same session. While one half of the class uses two blue springs, the other half can use one red and one blue. This way, all participants remain adequately challenged without having to organize separate classes for different levels. Optimal versatility with Tower springs The Elina Pilates Tower springs are specifically designed for Tower configurations and offer the same high-quality resistance in a different size. Perfect for studios that use both Reformers and Towers and want to maintain consistency in their spring system. Spring configurations for different training types For a classic mat-to-reformer transition, you typically work with lighter configurations. One or two yellow springs are ideal to facilitate the natural movement of mat work while using the support of the reformer. This helps clients transition from floor work to apparatus work without becoming overwhelmed. Cardio-oriented Reformer workouts require a different approach. You want enough resistance to get the heart rate up, but not so much that clients can't maintain their pace. Two or three blue springs often work well for jumping sequences and dynamic transitions. The resistance should be challenging enough to create intensity, but not so heavy that it hinders the fluidity of the movement. For therapeutic work and rehabilitation, the focus is on movement quality over intensity. Here, you often use yellow springs or a single blue spring, depending on the specific exercise and the client. The goal is to support and facilitate movement, not to create resistance that hinders rehabilitation. Physiotherapists working with Reformers pay close attention to these subtle spring configurations. Strength development for athletes, on the other hand, requires progressive overload with heavier springs. You might start with two red springs and build up to three or four, or add black springs for maximum challenge. It's important to approach this progression systematically and not add too much resistance too quickly, which can lead to compensatory patterns. Training Cords: An alternative to traditional springs In addition to traditional springs, some machines also offer Training Cords as an alternative resistance system. These elastic cords offer a different feel than traditional springs and have their own advantages and disadvantages. Training Cords from Elina Pilates, for example, are a popular option for specific exercises. Training cords offer a more progressive resistance curve than springs. While springs become harder linearly as you stretch them, elastic cords build resistance exponentially. This means the beginning of the movement feels lighter and the end harder, which is ideal for some exercises but less suitable for others. An advantage of Training Cords is their durability and quiet operation. They don't make metallic sounds like springs and can sometimes last longer before needing replacement. For studios in shared buildings or where noise levels are a concern, Training Cords can be an attractive alternative. Maintenance and replacement: investing in consistency Springs wear out, it's inevitable. Most manufacturers' warranties require you to replace springs every two years, and this isn't an arbitrary guideline. Worn springs lose their tension and consistency, meaning workouts become less effective and clients don't get the resistance they expect. For studios with heavy use, regular spring inspection is essential. Look for signs of wear and tear, such as rust, deformation, or reduced tension. If a spring feels noticeably different from its counterparts of the same color, it's time for replacement. This is important not only for training effectiveness but also for safety, as a broken spring during an exercise can lead to injury. Systematically tracking spring replacements helps you be proactive instead of reactive. Create a maintenance schedule and mark when each reformer receives new springs. This prevents situations where, in the middle of a busy period, you suddenly discover that multiple machines need new springs at the same time. Investing in quality springs pays off in the long run. Inexpensive springs may seem attractive because of their lower initial cost, but if you have to replace them more often and they offer less consistent resistance, you'll end up paying more. Brands like Elina Pilates, Balanced Body, and HEGREN offer springs that are worth the price due to their durability and reliability. What professionals say about spring work "The transition from two blue feathers to one red and one blue feather has transformed our intermediate classes. Clients feel challenged without being overwhelmed," shares an Amsterdam studio owner. A physical therapist who integrates Pilates into rehabilitation programs notes, "Yellow springs are indispensable for my shoulder rehabilitation work. The light resistance provides just the right amount of feedback without putting stress on the joints." A trainer who works with professional dancers emphasizes: "Red and black feathers allow me to offer real strength development without my clients having to go to the gym. The combination of control and intensity is unique." The strategic value of spring variation for studios For studio owners, a good understanding of spring types offers strategic advantages. You can develop specialized classes focused on specific goals, such as a "Power Reformer" class with heavy springs for strength development or a "Gentle Flow" class with light springs for relaxation and mobility. This diversity attracts different client segments and maximizes the use of your equipment. Training your instructors in spring training is an investment that pays off. When trainers understand how to use springs strategically, they can better personalize client experiences and achieve better results. This leads to higher client satisfaction, better retention, and positive word-of-mouth. Communicating about springs can also be a marketing tool. Clients appreciate the expertise required to choose the perfect configuration for their needs. By demonstrating your studio's deep understanding of these technical aspects, you position yourself as professional and knowledgeable, justifying premium pricing. Practical tips for optimizing your spring collection Make sure your studio always has enough feathers in stock in all colors. Nothing is more frustrating than discovering mid-class that you don't have enough red feathers for a scheduled exercise. Consider how many Reformers you have and calculate your supply needs accordingly. Consider a visual system to organize and mark springs. Some studios use tags or stickers to indicate when springs have been replaced, simplifying maintenance. This is especially helpful when you have multiple instructors using and maintaining equipment. Train new instructors not only on which springs to use, but why. Understanding the underlying principles empowers them to make independent decisions and be creative in their programming. This is more valuable than simply memorizing standard configurations. The world of Pilates springs is richer and more nuanced than it first appears. By understanding the differences between spring types and using them strategically, you can transform your training from generic to personalized, from basic to professional. For studios that excel in their field, this knowledge is not optional but essential. Frequently Asked Questions about Pilates Springs How often should I replace the springs in my Reformer? Manufacturers recommend replacing springs every two years under normal use. With intensive daily use in a busy studio, annual replacement may be necessary. Regularly checking for wear and reduced tension will help you determine when replacement is necessary. Can I use feathers from different brands together? While springs from different brands often fit physically, they can vary in tension and quality. For consistent training results, it's best to stick with one brand. Elina Pilates, Balanced Body, and HEGREN springs are compatible with most standard Reformers. Why are some feathers more expensive than others? Price differences reflect the quality of materials, production processes, and durability. High-quality springs retain their tension longer, perform more consistently, and last longer. For studios, this is an investment that pays for itself through lower replacement frequency and improved training quality. Which spring configuration is best for beginners? For complete beginners, you usually start with one or two light springs (yellow or one blue spring). This provides enough resistance to feel and control the movement, without being overwhelming. As your technique improves, you can gradually add more resistance. Can feathers be dangerous if they break? Yes, a broken spring can be dangerous, making regular maintenance essential. Check springs for rust, deformation, or weak spots. High-quality springs from reputable brands rarely break when properly maintained, but preventative replacement according to recommended schedules prevents risks.

Barre Pilates: de krachtige combinatie van ballet en Pilates voor je studio

Barre Pilates: The Powerful Combination of Ballet and Pilates for Your Studio

Feb 4, 2026 Sanne van De Pilates Store

Barre Pilates combines the graceful movements of ballet at the barre with the core-strengthening principles of Pilates. This hybrid training method offers an effective full-body workout that improves balance, flexibility, and muscle strength—perfect for studios looking to expand their offerings. In recent years, Barre Pilates has established itself as a permanent fixture in the fitness world. This training method offers exciting opportunities for studio owners and gyms: you can maximize your existing space and equipment, attract new target audiences, and diversify your class schedule without making major investments. What exactly is Barre Pilates? Barre Pilates is a fusion of classic ballet barre exercises and the controlled, deliberate movements characteristic of Pilates. During a class, you work with small, precise movements that isolate and strengthen specific muscle groups. The difference from regular Pilates or a pure barre class lies in the combination: you use both the barre (a bar similar to a ballet barre) and Pilates principles such as breathing techniques, core activation, and fluid movement. The workout focuses primarily on the deep stabilizing muscles, such as your core, pelvis, and shoulders. The isometric contractions (where you hold your muscles tense without moving) and the small range of motion create an intense muscle burn, resulting in strong, defined muscles without bulk. It's this combination of strength and grace that makes Barre Pilates so appealing to a wide audience. A typical Barre Pilates class lasts between 45 and 60 minutes and consists of several segments. You usually begin with a warm-up using the barre for balance and support. This is followed by arm and upper body exercises, often with light hand weights. The middle section of the class focuses on working your legs and glutes at the barre—this is where those famous pulses and holds come into play. Finally, you'll work your core on the mat with classic Pilates exercises and finish with a cool-down with stretching exercises. The Benefits of Barre Pilates for Your Clients What makes Barre Pilates so popular? First, it's accessible. You don't need any ballet experience to participate, and the low impact makes it suitable for almost everyone—from pregnant women to seniors and people recovering from injuries. Yet, it's certainly not an easy workout. The combination of strength and endurance provides a challenge, even for experienced athletes. The results are noticeable and visible. Participants build lean, strong muscles without bulk. They improve their posture, which is especially appealing to people who spend a lot of time at a desk. The focus on core stability has a positive effect on back pain. Flexibility also improves, which supports injury prevention. And importantly, many people simply enjoy it. The musical accompaniment, the variety of movements, and the sense of grace make it an enjoyable experience. For studio owners, it's interesting that Barre Pilates appeals to a different demographic than classical Pilates. Those intimidated by Reformers or seeking more variety are often drawn to Barre. It's also popular with former dancers who recognize the ballet elements, as well as complete beginners curious about this trend-driven training method. What equipment do you need? The beauty of Barre Pilates is that you can start with relatively few resources. The barre itself is, of course, essential. You can choose between a freestanding barre or a wall-mounted one. For studios with fixed classrooms, a wall-mounted barre is often the most space-efficient option. If you want flexibility in your studio layout, movable barres are more practical. For individual lessons or smaller groups, the Elina Pilates Ballet Barre is an excellent choice. This freestanding barre is stable, adjustable in height, and takes up minimal space. Perfect if you're looking to slowly introduce Barre classes or complement your existing Pilates program. For larger group classes, a double barre is a better choice. The Elina Pilates Double Ballet Barre offers two adjustable heights, allowing multiple participants to work on both sides simultaneously. This maximizes your space and increases the capacity of your classes. For studios truly committed to a full Barre program, the Double Group Ballet Barre is ideal. At 3 meters long, it allows multiple people to perform exercises simultaneously, making it perfect for group classes of 8 to 12 participants. Besides the barre itself, you'll need some small accessories. Light hand weights of 0.5 to 2 kilos are standard, as are small balls (about 20-25 cm in diameter) for core work and resistance bands for an extra challenge. Pilates mats are used for floor work. The good news: if you already run a Pilates studio, you probably already have these at home. Combining Barre Pilates with Reformer Training One of the biggest advantages of Barre Pilates is how seamlessly it integrates with your existing Pilates program. You can even combine Reformer exercises with barre elements for a hybrid class that offers the best of both worlds. Many studios, for example, offer 30 minutes of Reformer work followed by 30 minutes of barre training. This combination appeals to a wide audience and maximizes your studio occupancy. The Elite Reformer from Elina Pilates, for example, is perfect for these kinds of hybrid classes. Its stackable design allows you to quickly move Reformers aside when you need space for barre work. This is a huge advantage for smaller studios or multi-purpose spaces. Another popular option is offering "Barre to Core" classes, where you start with 40 minutes of barre work and finish with 20 minutes of intense core work on the Reformer. The Nubium Reformer , with its sleek design and quiet motion, is ideal for this kind of seamless transition between different workouts. Implementing Barre Pilates in Your Studio: Practical Steps If you're considering adding Barre Pilates to your offerings, it's wise to approach it strategically. Start with market research: is there demand for this type of class in your area? Consider what competitors offer and where there might be gaps in the market. Many studios find that Barre Pilates is particularly popular with the 25- to 45-year-old demographic, often women looking for an effective yet low-impact workout. Invest in a certified Barre instructor or have one of your existing Pilates teachers become Barre certified. Various training programs are available, both online and in-person. A good instructor understands both the anatomy and choreography of Barre and can create classes that are challenging yet accessible. Start small. You don't have to set up a full-fledged Barre studio right away. Start with one or two classes per week during quieter times in your schedule. This gives you the chance to test what works and adjust your offerings based on feedback. Many studios schedule Barre classes early in the morning or on weekends, for example, when Reformer classes are often less popular. Marketing is crucial. Leverage social media - Barre Pilates is visually appealing and lends itself perfectly to Instagram and TikTok. Offer discounted introductory classes to attract new clients. Also consider package deals where clients can switch between Reformer and Barre classes. This increases loyalty to your studio and prevents boredom. Space layout and studio design One of the challenges of adding a barre to your studio is the space layout. Ideally, you'll have enough wall space for mounted barres, but that's not always feasible. Freestanding barres offer flexibility: you can set them up when you need them and store them away when you're using the space for Reformer classes. Allow for a barre approximately 1 meter wide per participant. Ideally, for a group of 10 people, you'll need 10 meters of barre space, divided across multiple bars. In practice, you can solve this by having participants work in shifts at the barre, or by using double bars where people can stand on either side. Consider the flooring as well. For a barre, you'll ideally want a sprung wooden floor that's shock-absorbing, similar to a dance floor. This protects your clients' joints and creates a professional look. If you don't already have a wooden floor, there are also high-quality vinyl options that mimic the feel of wood and are easier to maintain. Mirrors are important for Barre Pilates. Participants want to be able to check their posture and execute small movements correctly. If you already have a Pilates studio, you probably already have mirrors, but check that they are at the right height for standing work at the barre. Financial considerations Let's be honest: as a studio owner, you want to know if an investment in Barre Pilates will pay off. The good news is that the initial investment is relatively low compared to reformers. A good barre costs between €100 and €250, depending on the model and length. Small accessories like weights and balls cost another few hundred euros. The ROI can be positive quickly. Suppose you invest €2,500 in bars and accessories. You offer four Barre classes per week with an average of 8 participants for €25 per class. That's €800 per week, or over €3,200 per month (based on a 4-week program). Minus instructor fees and overhead, you'll recoup your investment within a few months. Additionally, you can charge premium rates for hybrid classes that combine both Reformer and Barre. Many studios charge €35 to €45 for a 60-minute hybrid session, which can generate significant additional revenue. Package deals like "10 Barre + 10 Reformer classes for €350" are also effective in retaining clients and increasing average revenue per client. Don't forget that Barre classes also keep your existing clients engaged with your studio for longer. Variety in your classes reduces dropouts and increases client satisfaction. Clients who do both Reformer and Barre classes are more likely to visit your studio than those who only do Reformer. The Future of Barre Pilates Barre Pilates continues to evolve. We're seeing more and more innovative formats emerge, such as Barre HIIT, which adds cardio intervals to traditional Barre exercises, or Barre with resistance bands for added resistance. Some studios are experimenting with virtual Barre classes or on-demand videos to complement in-person classes. Integration with technology is also increasing. Think of heart rate monitors that provide real-time feedback, or apps that allow participants to track their progress. For studios, this offers interesting opportunities to enrich the customer experience and differentiate themselves from competitors. The trend toward hybrid studios that combine different disciplines continues to grow. Pilates studios are adding yoga, yoga studios are introducing barre, and traditional gyms are creating dedicated boutique spaces for mindful movement practices. Investing in barre now positions your studio for this future, where flexibility and diversity are key. What professionals say about Barre Pilates Studio owners who have added Barre to their offerings are generally positive. They've noticed it attracts a new group of clients who wouldn't normally be tempted to step foot in a Pilates studio. The social dynamic of group classes at the barre differs from Reformer classes and appeals to those who enjoy group workouts with energy and music. Instructors appreciate the creativity that Barre Pilates offers. Unlike Reformer exercises, which are relatively standardized, Barre allows for endless variations with choreography and music. This keeps classes fresh and prevents instructors from getting stuck in routines. Moreover, instructors can more easily manage larger groups in Barre than in Reformer classes, which increases capacity. Clients often say they see Barre Pilates as a complement to their Reformer workout. The Reformer focuses more on deep stabilization and controlled movements, while Barre is more dynamic and requires more endurance. Together, they offer a complete workout that covers all aspects of fitness. Common Mistakes When Starting Barre If you're considering introducing Barre Pilates, there are a few pitfalls you can avoid. First, don't underestimate the importance of a well-trained instructor. Barre may look simple, but it requires specific knowledge of alignment, anatomy, and progression. A poorly executed Barre class can lead to injuries and dissatisfied clients. Second, be realistic about class sizes. It's tempting to cram as many people as possible into one class to maximize revenue, but this comes at the expense of quality. An instructor can realistically guide 10 to 12 people effectively at Barre. Any larger, and the personal attention disappears. Third, don't forget the warm-up and cool-down. Barre Pilates can be intense for muscles unaccustomed to isometric contractions. A good 5- to 10-minute warm-up and a thorough stretch at the end are essential to prevent injuries and minimize muscle soreness. Finally, communicate clearly about the level of your classes. If you label Barre classes as "suitable for everyone" when they're actually quite intense, you'll end up with frustrated beginners who won't return. Offer different levels or clearly indicate what fitness background is required. Barre Pilates as part of a broader strategy For many successful studios, Barre Pilates isn't a standalone product, but part of a broader wellness strategy. They combine it with nutritional counseling, mindfulness workshops, or prenatal/postnatal programs. This holistic approach attracts clients looking for more than just a workout. Consider retail opportunities as well. Barre clients are often interested in stylish workout gear, grippy socks with anti-slip lugs (essential for Barre), or even light hand weights for home use. A small retail space in your studio can generate a nice additional revenue stream. Partnerships with local businesses can also be valuable. Consider collaborations with healthy lunch bars, sportswear stores, or wellness centers. Cross-promotion helps expand your reach and positions your studio as part of a broader wellness ecosystem in your community. Is Barre Pilates right for your studio? Whether Barre Pilates is a good addition to your studio depends on several factors. If you already have a loyal client base that craves more variety, it's definitely worth considering. If you find your Reformers are underutilized during certain times, Barre can fill those gaps without a major investment. It's also interesting if you want to attract a new audience. Barre often appeals to people who are intimidated by traditional gyms or fitness boot camps, but also afraid to take the plunge into machine-based Pilates. It's accessible to everyone, yet challenging in terms of intensity. For smaller studios with limited space, Barre is ideal because it uses the same square footage as mat Pilates, but offers a completely different product. You maximize your space efficiency without having to renovate or purchase large equipment. Ultimately, it's all about adding something that aligns with your vision and your target audience. If Barre aligns with your studio's identity and there's demand for it in your market, it can be a valuable addition that benefits both your clients and your bottom line. Frequently Asked Questions about Barre Pilates How much does it cost to add Barre Pilates to my studio? The initial investment for Barre Pilates is between €1,000 and €3,000 for bars and small accessories. You should also expect instructor training costs of around €500 to €1,500. This investment is often recouped within 3 to 6 months. Can I combine Barre with my existing Reformer classes? Yes, Barre and Reformer complement each other perfectly. Many studios offer hybrid classes that combine both disciplines. You can also schedule individual Barre classes in time slots when your Reformers are normally empty, for optimal space utilization. How much space do I need for Barre classes? For a group of 10 people, you ideally need 50 to 60 square meters, with about 10 meters of barre space. With freestanding barres, you can use the same space you use for mat Pilates, making it very space-efficient. Is Barre Pilates suitable for beginners? Absolutely! Barre Pilates is accessible and suitable for all levels. The exercises are adjustable in intensity, challenging both beginners and advanced practitioners. It's important that instructors clearly explain correct alignment. What certifications do Barre instructors need? Specific certifications are available for Barre instructors from organizations such as Barre Intensity, The Bar Method, or Pure Barre. A background in Pilates or dance is helpful but not required. Expect to spend 20 to 40 hours training for full certification.

Balanced Body vs. Elina Pilates vs. HEGREN: de ultieme merken vergelijking voor studio's

Balanced Body vs. Elina Pilates vs. HEGREN: The Ultimate Brand Comparison for Studios

Jan 28, 2026 Sanne van De Pilates Store

When choosing between Balanced Body, Elina Pilates, and HEGREN, it all comes down to your priorities: Balanced Body offers American precision with a lifetime warranty, Elina Pilates combines European quality with excellent value, and HEGREN offers Greek craftsmanship with unique patented innovations. You're facing a big decision: which reformers will you buy for your studio? This choice will determine not only what your classes will look like, but also where a large portion of your budget will go. And let's be honest: no one wants to discover in two years that you've made a choice that doesn't suit their needs. At The Pilates Store, we primarily work with three top brands: Balanced Body from America, Elina Pilates from Spain, and HEGREN from Greece. Each has its own strengths. In this comparison, I'll explain the real differences so you can make the right choice for your studio. What do you get from each brand? Balanced Body: Are you paying for the name or the quality? Balanced Body has been around since 1976, and it shows. They hold 28 U.S. patents and handcraft everything in California. Over 150 people work on each piece, from woodworkers to upholsterers. Sounds impressive, but what does that mean for you? The main advantage: their Studio Reformer comes with a lifetime warranty on the frame. Not five years, not ten years, but lifelong. This is unique in the market and speaks volumes about their confidence in quality. You do pay for it, though; Balanced Body is priced in the premium segment. They use only FSC-certified hardwood and work with American suppliers. Their factory is solar-powered, with 1,000 solar panels on the roof. If sustainability is important to you, they're a good choice. Another plus: Balanced Body has a vast educational network. More than 400 certified instructors worldwide and 30,000 trained instructors. If you're looking to get certified or train your instructors, this gives you access to a wealth of knowledge. The downside? The price. And because they come from America, delivery times are longer, and service can be a bit more complex. You work through an importer instead of directly with the factory. Elina Pilates: The Smart Middle Way Elina Pilates has developed significantly in Europe in recent years. They hold over 20 patents, develop their equipment in collaboration with international Pilates experts, and use high-quality materials such as FSC-certified wood and recycled components. Where Elina Pilates truly shines is its price-quality ratio. You get professional equipment at a price 30-40% lower than comparable Balanced Body models. With a 10-year warranty on commercial Reformer frames, you still have long-term protection. Practical advantages for your studio: many models are stackable (like the Elite Reformer), they deliver quickly because they're manufactured in Europe, and you can choose from a variety of upholstery colors. Even custom colors are available if you want a specific corporate identity. Their Domo Reformer is telescopic, convenient if you have limited space. The Master Instructor line has elevated versions for physical therapy. And the Twin Reformer with its double carriage offers unique exercise options not found with other brands. With us, you work directly with the factory, which means shorter communication lines and easier warranty processing. Their installation videos are clear, and installation is simple. HEGREN: the exclusive option HEGREN has been around since 1985 and produces everything in Greece. Each component is handmade using traditional methods combined with modern technology. They hold several patents on innovations not found in other brands. We are the exclusive distributor in the Netherlands and Belgium. This means you can only get these devices from us, an advantage if you want to stand out from competing studios in your region. HEGREN's price point falls between Balanced Body and Elina Pilates. You pay more than Elina Pilates, but less than Balanced Body. So what are you paying for? Unique technical solutions, a strong balance between aesthetics and functionality, and exclusivity. Their patented pulley systems and adjustment mechanisms operate faster and more intuitively than other brands. For instructors, this means less time wasted adjusting equipment between clients. As an exclusive distributor, we can offer personalized service. You have a single point of contact for everything: advice, orders, questions, and warranty. That makes all the difference when you need help quickly. The practical test: what do you notice in daily use? How do they feel during lessons? This is the crux of the matter. How do these devices work when you actually use them? I've gathered feedback from studio owners who have experience with all three brands. Balanced Body feels solid and heavy. The carriage glides smoothly, and the springs provide consistent resistance. Customers often notice the difference; it has a premium feel. The upholstery is thick and comfortable, even after years of intensive use. The frame doesn't creak or move. You put it down, and it stays put. Elina Pilates comes surprisingly close. The Elite and Master Instructor models feel professional and stable. The carriage glides just as smoothly as the Balanced Body. Their spring systems work well and are easy to switch between exercises. The padding is slightly thinner than the Balanced Body but holds up well to daily use. Some studio owners say they can't tell the difference between their Elina Pilates and Balanced Body reformers. HEGREN distinguishes itself through small details. Adjustments are a little faster, and the mechanisms click in place a little more securely. Instructors especially appreciate this during busy classes where they need to quickly switch between clients. The design is often sleeker and more modern, which can be beneficial for your studio's look. Storage and space usage If you teach multiple classes per day, space is precious. This is where you'll see major differences. The Elina Pilates Elite Reformer is stackable. You can stack three or four reformers and store them in the space of a single unit. For small studios that want to accommodate 5-10 clients per class, this is often a deciding factor. Simply stack them between classes, and you'll have space for yoga or other classes. Balanced Body also has stackable models, but not all their reformers are stackable by default. Their Studio Reformer, for example, is heavier and not designed to be stacked. You'll need more permanent space. HEGREN models are built with portability in mind. They're heavy enough to be stable, but often have convenient handles and wheels for easy movement. Ideal if you want to flexibly organize your space. Maintenance: What does it really cost? Let's be honest about the post-purchase costs. All three brands require similar maintenance, but there are nuances. Springs should be replaced every two years. This applies to all brands and costs approximately €80-€150 per reformer, depending on the model. Failure to do so often voids your warranty. With heavy use , upholstery lasts 3-5 years before needing replacement. Balanced Body has the thickest upholstery and often lasts the longest. Elina Pilates is close behind. Replacement costs range from €200-€400 per reformer. Parts are often more expensive at Balanced Body because they're made in America. Elina Pilates and HEGREN have shorter delivery times and often lower costs because everything is made in Europe. If something breaks, you'll notice the difference. For professional use, it's realistic to budget around €150-250 per reformer per year for maintenance. Over 10 years, that adds up to €1,500-2,500 per unit on top of the purchase price. The financial reality: what fits your budget? Starter investment Let's look at some concrete numbers. For a professional Reformer with Tower, you pay: Balanced Body : between €5,000-€8,000+ depending on the model Elina Pilates : between €3,500-€5,500 for comparable quality HEGREN : between €4,000-€6,500 If you start a studio with six reformers, you're talking about a difference of €9,000-€15,000 between Elina Pilates and Balanced Body. That's often the difference between getting started and not. Quantity discount makes the difference For larger quantities, we offer volume discounts. The more reformers you buy, the lower the price per unit. This can save you 10-20% when purchasing 5 or more units. Practical example: A studio purchasing eight Elite Reformers from Elina Pilates can save €3,000-€5,000 with a volume discount compared to purchasing them individually. Balanced Body offers higher absolute amounts, but the percentage discount can be comparable. Contact us for a personalized quote. We'll consider your specific situation and can often create a package that perfectly suits your budget and needs. Return on investment A good reformer will last 10-15 years with professional use, sometimes longer. Let's look at the ROI. Suppose you have six reformers in your studio. You teach four classes a day with six clients each, five days a week. That's 120 clients per week, about 500 per month. At €25 per class, that's €12,500 in revenue per month, or €150,000 per year. If you invest €30,000 in Elina Pilates reformers instead of €45,000 in Balanced Body, you'll have €15,000 left over for marketing, rent for an additional month, or other investments. That can make the difference between a good and a quick start. On the other hand, if you're in a premium area where clients pay €35-40 per class and value brand recognition, Balanced Body can pay for itself through its premium image. Your target audience plays a significant role. Best choice for different situations For starting studios: Elina Pilates Elite Reformer If you're just starting out, the Elina Pilates Elite Reformer with Tower is your best choice. You get two machines in one (reformer + tower), a stackable design for smart space management, and a 10-year warranty on the frame. The price-quality ratio is excellent. You'll invest around €4,000-€4,500 per unit instead of the €6,000+ for Balanced Body. With volume discounts for orders of 5 or more, the price is even lower. This means you'll reach your break-even point faster and make a profit sooner. Studio owners often tell us, "I was amazed by the quality. Clients don't notice any difference compared to expensive brands, and I saved thousands of euros that I could put into marketing." For premium studios: Balanced Body Studio Reformer Do you live in an affluent neighborhood where clients pay higher prices for premium services? Then the Balanced Body Studio Reformer is an investment that pays for itself. The lifetime frame warranty is unique. You can tell customers they're training on the best equipment available – Balanced Body is a name people know and love. This justifies the higher lesson prices. Important: This choice only works if your target audience recognizes the added value. In a competitive market with price-conscious customers, you won't notice the difference with Elina Pilates in your revenue. For hybrid concepts: consider the Master Instructor Do you combine Pilates with yoga, barre, or physiotherapy? Then the Elina Pilates Master Instructor is a great option. This model has additional features like a mini tower and is available in a raised version for therapeutic applications. You can use the same space for multiple disciplines. The elevated version (Master Instructor Physio) makes it easier for clients to step onto and is ideal for rehabilitation. One investment, multiple uses. Warranty: What does it really mean? Lifetime warranty sounds good, but... Balanced Body's lifetime warranty on their Studio Reformer frame sounds fantastic. And it's a real strength. But read the terms and conditions carefully: It only applies to the original owner You must replace springs every 2 years (proof required) Improper use or inadequate maintenance will void the warranty. Transportation costs for repairs are at your expense It only applies to the frame, not to all parts. In practice, this means that if you sell your studio in five years, the new owner will no longer have a lifetime warranty. And if you forget to replace the springs on time even once, your warranty may be void. Elina Pilates: clear and realistic Elina Pilates offers a 10-year warranty on wooden and aluminum frames of commercial models, 5 years on Lignum and Nubium frames, 3 years on the Domo, and 2 years on other components. This is clear and realistic. In 10 years of professional use, you've probably replaced parts or even bought new reformers because you're expanding or upgrading. The 10-year warranty covers the period when you really need it. Warranty processing is fast because we work directly with the European factory. No waiting months for parts from America. HEGREN: solid but check the details HEGREN offers excellent warranty terms that match their quality level. As an exclusive distributor, we can tell you exactly what's covered and how the process works. This varies by model, so always ask specifically about the model you're considering. The advantage: European production means faster warranty processing than with American imports. Parts are often delivered within 1-2 weeks instead of 4-8 weeks. Honest answers to practical questions "Can I switch to another brand later?" Yes, but it's not ideal. If you start with Elina Pilates and later add Balanced Body equipment, you'll have different systems. Springs and components aren't interchangeable. Your instructors will need to learn how to work with two different systems. It's better to choose one brand and stick with it. If you expand later, just buy the same brand. This keeps your parts inventory simple, and your instructors don't have to switch between systems. "What if I want better Reformers but don't have the budget?" Consider starting with fewer, higher-quality Reformers instead of more, lower-quality ones. Four good Reformers that will last you 4-5 years are better than six budget Reformers that will need replacing after two years. You can also phase it in: start with four Elina Pilates Elite Reformers. As your studio grows and you have the budget, expand with four more. This way, you spread the investment over time. Leasing is also an option for larger investments. Some suppliers work with financing partners. Ask about this when you request a quote. "My competitor has Balanced Body, should I also?" Not necessarily. If your competitor already serves the premium segment with Balanced Body and high prices, you could target the affordable segment with Elina Pilates and lower prices. Or you could choose HEGREN to differentiate yourself with unique equipment that no one else has. It's all about making sure your choice aligns with your positioning and target audience. Don't blindly copy your competitors: find your own niche. "Can I see and test before I buy?" Absolute! We have a showroom in Uddel (near Apeldoorn) with six different Reformers, including from Elina Pilates and HEGREN. What professionals say about the brands Studio owners from the Netherlands and Belgium share their experiences: About Balanced Body: "We invested in Balanced Body Studio Reformers three years ago. Are they expensive? Yes. Are we happy with our choice? Yes. After three years of intensive use, they still look like new, and customers appreciate the quality. The lifetime warranty gives peace of mind." About Elina Pilates: "As a start-up studio, we didn't have the budget for Balanced Body. We opted for Elina Pilates Elite Reformers and are extremely satisfied. Our clients see no difference compared to more expensive brands. We used the savings to invest in marketing, which has helped us grow rapidly." About HEGREN: "We wanted to differentiate ourselves from the three other Pilates studios in our city, all of which offer Balanced Body. HEGREN was perfect—a unique look, excellent quality, and no one else has it. Clients regularly request it, and it fits our premium yet distinctive position." Practical step-by-step plan for your decision Step 1: Determine your budget Be realistic about your investment potential. Don't just consider the purchase price, but also: Shipping costs (can be €100-150 per Reformer) Any installation costs Budget for initial maintenance (springs, minor repairs) Reserve for unexpected costs Step 2: Analyze your target audience Who are your clients? In an affluent neighborhood with clients paying €35+ per class, Balanced Body can be a great investment. In an average neighborhood with budget-conscious clients, Elina Pilates is a smarter option. Want to distinguish yourself with exclusivity? Then HEGREN is a good option. Step 3: Calculate your space Measure your studio accurately. How much space do you have per reformer? Can they be stacked between classes, or are they permanently installed? This will help determine whether stackable models are necessary. Allow for a minimum of 2 meters by 3 meters per Reformer during use. For multiple Reformers next to each other, allow at least 1 to 1.5 meters of space between arms and legs. Step 4: Request quotes Contact us and request quotes for different scenarios: Your ideal scenario (best choice without budget limit) Your realistic scenario (within your budget) A growth scenario (start small, expand later) We can calculate the total investment for each scenario, including volume discounts, transport and extras. Step 5: Calculate the ROI How many classes per week can you teach? How many clients per class? What's your lesson price? Calculate how many months it will take to recoup your investment. This will help you decide if a more expensive option is feasible. Step 6: Decide and order Once you've decided, we can help you with ordering, delivery, and any questions you may have about installation. We remain available for post-purchase support. Common Mistakes (and How to Avoid Them) Mistake 1: Choosing solely on price. The cheapest option isn't always the smartest. A €2,500 reformer that needs replacing after 3 years will ultimately cost more than a €4,000 reformer that lasts 10 years. Mistake 2: Buying too many reformers. Startup studios often buy too many units "just to be safe." Start with what you realistically need for the first six months. You can always expand as you grow. Error 3: Not reading the warranty properly . Always check the terms and conditions. "10-year warranty" can mean: 10 years on the frame, 2 years on the upholstery, 1 year on the springs. Know what's covered. Mistake 4: Forgetting transport in your budget. Specialized transport for reformers can cost €200-500 each. For six reformers, that's an additional €1,200-€3,000. Factor this in beforehand. Mistake 5: Not considering expansion. If you expand later with more reformers, it's easy to buy the same brand again. So choose a brand you'll be happy with in the long run. Final advice: what should I choose? If I were to start a studio with a normal budget (not a premium area), I'd choose Elina Pilates Elite Reformers . They offer excellent value for money, are stackable, which saves space, and with a 10-year warranty, you're protected for a long time. I'd invest the savings compared to Balanced Body in effective marketing to attract customers. If I had a bigger budget and wanted a premium look from day one, then Balanced Body Studio Reformers would be the way to go. The lifetime warranty and brand name are worth it. Did I want to distinguish myself with unique equipment that no one else had? Then HEGREN , because exclusivity in marketing can be a powerful selling point. But that's my situation. Your studio is different. So: contact us, tell us about your plans, and we'll help you make the right choice for your specific situation. With volume discounts, honest advice, and transparent pricing. Next steps Ready to order? Or do you have any questions? We're here to help: Call or email for a personal consultation Request a quote for your specific situation Tell us about your studio, budget and plans Get volume discounts for larger quantities You're investing in equipment you'll enjoy for years to come. Take your time to make the right choice – we're happy to help. Frequently Asked Questions Which Reformer brand is best for a starting Pilates studio on a budget? Elina Pilates offers the best value for money for beginners. Their Elite Reformer costs €4,000-€4,500 versus €6,000+ for the Balanced Body, with comparable quality and a 10-year warranty. With six reformers, you save €9,000-€12,000, which you can then invest in marketing. How many Reformers do I need to start a Pilates studio? Start with 4-6 Reformers for a basic studio. This allows you to teach classes of 4-6 people, which is ideal for group size and personalized attention. You can expand to 8-10 Reformers as you grow. What is the total cost of setting up a Pilates studio with Reformers? Expect to pay €16,000-€27,000 for 6 Reformers (Elina Pilates) up to €36,000-€48,000 (Balanced Body), including transportation. Add €1,500-€3,000 for accessories and €1,500+ for maintenance in the first year. Total: €19,000-€52,000 depending on your brand. Can I use stackable reformers in a professional studio? Yes, stackable models like the Elina Pilates Elite Reformer are perfectly suitable for professional use. They are just as stable and durable as non-stackable models, but save space between classes. Ideal for studios that offer multiple disciplines. How long do professional Pilates Reformers last with heavy use? With proper maintenance, Balanced Body, Elina Pilates, and HEGREN Reformers last 10-15 years in professional use. Replace springs every 2 years and upholstery after 3-5 years. Frames often last 20+ years with proper care.

Studio uitbreiding: van 5 naar 15 Reformers zonder chaos

Studio expansion: from 5 to 15 Reformers without chaos

Jan 21, 2026 Sanne van De Pilates Store

Expanding a studio from 5 to 15 Reformers requires strategic planning. The timing must align with your occupancy level (75-80% is ideal), your financing must be solid (often through leasing or phased purchases), and your space must be cleverly redesigned. Consider at least 6m² per Reformer, including walking space, ample storage, and a logical layout that supports both group classes and personal training without confusion. Growth is exciting, but without the right approach, it quickly becomes chaotic. You've probably experienced all those moments when you thought, "We're full, we need to expand!" But then the question arises: when exactly? And how do you do that without blowing your cash flow or losing your existing customers in the chaos of renovations? The difference between smooth growth and a nightmare lies in the details. Studios that handle this well have one thing in common: they plan far ahead and think strategically about timing, budget, and space. Because you don't just buy ten more Reformers and put them up. You create a new operation that seamlessly integrates with what you've already established. When is it really time to expand? The temptation to expand often stems from enthusiasm. You see full classes, waiting lists starting to form, and you think: this is the moment. But enthusiasm alone isn't a business plan. You need hard data. Look at your occupancy rate over at least three months. If you're consistently between 75% and 80%, you're starting to hit the sweet spot. At 85% or higher, you're already too late—you're already losing potential customers. But below 70%? Then expanding is too early and risky. Also check your waiting lists. Don't just look at how many people are on them, but more importantly: how many of them actually book when space becomes available? If only 30% of your waiting list converts, you don't have a capacity problem, but a retention problem. If 70% or more book directly when space becomes available, that's a sign that expansion is worthwhile. And then there's your peak time distribution. Many studios think they're full, but in reality, only the 6:00-8:00 PM classes are full. If your mornings and afternoons still have space, you can often get more out of your existing capacity by scheduling more efficiently or adjusting your pricing. Practical rule of thumb: if you have to turn down at least three popular time slots per week for three months in a row and you've fully optimized your existing schedule, then expansion is a logical step. The financial reality: what does such an expansion really cost? Ten extra reformers sounds simple, but the investment goes far beyond just the purchase price. You have to see the bigger picture, and that's where many studio owners get lost. A professional reformer for studio use costs between €2,500 and €6,000, depending on the brand and specifications. So, for ten reformers, you're talking about €25,000 to €60,000 just for the equipment. And don't forget your operating costs. More Reformers means more classes, which means more instructors. If you go from 40 to 80 classes per week, you'll need to double your staffing budget. Plus, you'll have to pay for increased insurance, increased marketing to fill those extra spots, and higher energy consumption. Financing options that work: Leasing is popular because it protects your cash flow. Instead of €50,000 upfront, you pay, for example, €1,200 per month over four years. This makes budgeting easier and you can get started sooner. The downside: you'll ultimately pay more in interest. Phased purchasing is more conservative but safer. First, buy five Reformers, test your new capacity for six months, and then invest in the next five if the numbers are right. This minimizes risk but slows your growth. Some studios opt for a combination: lease the first batch to quickly launch and scale, and then buy the second batch for cash when the additional revenue comes in. This combines speed with cost-efficiency. Best choice for phased growth For studios looking to expand gradually, the Elite Reformer with Tower is ideal. This model combines professional quality with stackability, allowing you to efficiently utilize space during your growth phase. With an excellent price-performance ratio and a 10-year warranty on the frame, you're making a smart long-term investment. View the Elite Reformer with Tower . Redesigning a space: more than just placing equipment This is where things often go wrong. Studio owners think in terms of square footage and the number of Reformers, but forget that a well-functioning space is about much more than that. Start with the basic rule: a minimum of 6m² per Reformer for group classes. This includes walking space around it. For a Reformer approximately 2.4 meters long and 0.7 meters wide, you'll need space all around. Keep in mind that people move their arms and legs in all directions during exercises. For fifteen Reformers, you're talking about a minimum of 90m² of net training space, but realistically, you'll need 110-120m² if you also include storage space, an instructor's station, and passageways. Classification strategies that work The grid layout is classic: rows of three or four Reformers side by side, with clear aisles. This works perfectly for group classes where everyone does the same exercises. It feels structured and organized. The double-row setup positions Reformers with their heads facing each other, with a hallway in the middle. This maximizes space and creates a pleasant, symmetrical energy in the room. Instructors can easily walk between the rows to correct. For studios that offer both group and private classes, consider a hybrid layout: a separate area with eight to ten Reformers for group classes, and a separate area with three to five Reformers plus accessories for personal training. This prevents private clients from feeling overwhelmed by large groups. Practical considerations Mirrors are essential, but they require strategic placement. Not everyone wants to see themselves constantly, but a mirror facing the wall helps with alignment checks. Consider a mix: one wall with mirrors, the rest neutral. Lighting makes or breaks the atmosphere. Bright fluorescent lighting feels like a gym, too dim feels unprofessional. Dimmable LED panels give you flexibility: bright for intense workouts, softer for stretches and cooldowns. Sound insulation is often underestimated. With fifteen Reformers, you have fifteen moving platforms, springs that tense, and people breathing. It all adds up. Acoustic panels on the ceiling and sound-dampening floors aren't luxuries, they're essential. Operational challenges: from planning to personnel You've got the Reformers, you've got the space, but now the real work begins: making it all run without chaos. Scheduling is becoming more complex. With five Reformers, you might have ten to fifteen classes a week. With fifteen, you could have forty to fifty classes. This requires scheduling management that goes beyond an Excel sheet. Invest in good scheduling software that prevents double bookings, manages waiting lists, and sends automatic reminders. Also consider class formats. Perhaps you only offered group classes of twelve people. Now you can differentiate: small groups of six, semi-private classes of four, and private sessions. Each format has a different pricing and profit margin. Small groups are more personalized and can cost more, but you need more class hours to generate the same revenue. Expanding staff is crucial. An instructor can realistically teach a maximum of twenty to twenty-five hours per week without burnout. If you increase your teaching hours from forty to eighty, you'll need to hire at least one, probably two, additional instructors. Recruiting good instructors takes time. Plan this at least three months before your actual expansion. Train them in your style and get them used to your client base. Nothing is more frustrating than full classes with no instructor available. Also consider administrative support. With five Reformers, you might be able to handle everything yourself, but with fifteen, you'll need someone for customer service, scheduling, and cleaning coordination. This doesn't have to be a full-time position, but the tasks do need to be handled. Customer communication during the transition is often overlooked. Existing customers need to know what's changing. Will you be temporarily closing for renovations? Will new class times be added? Will your rates be changing? Communicate three to six weeks in advance. Use email, social media, and in-studio posters. Be transparent about why you're expanding (more space, better service) and what customers can expect. If you communicate effectively, customers will feel involved in your growth instead of surprised by changes. Preventing growing pains: lessons from practice Studios that expand smoothly do certain things differently than studios that get stuck. Test your new capacity before investing fully. Some studios temporarily rent additional Reformers to test whether there's genuine demand. Or they start with five new Reformers and observe their growth for six months before ordering the next batch. Build a buffer into your financial planning. The best studios calculate a "worst-case" scenario: what if it takes three months longer to fill those extra Reformers? Do you have the cash flow to cover that period? If not, your timing might be too aggressive. Involve your team in the process. Instructors have valuable insights into customer requests, popular times, and missing equipment. If they feel part of the expansion, they'll be more motivated to make it a success. Retain your existing customers during the transition. The biggest risk when expanding is focusing on growth and neglecting your existing base. Ensure the quality of your current lessons doesn't decline as you scale. Nothing is more valuable than a loyal customer leaving because "it doesn't feel the same anymore." Marketing for new capacity starts early. Don't wait until you have fifteen Reformers ready to acquire new clients. Start campaigns three months before the launch: "More classes coming soon!", "Early bird registration for new morning classes." This way, you'll build momentum and avoid empty seats after your investment. For studios with limited space If you're expanding but space is at a premium, consider the Nubium Reformer . This model can be stored vertically, giving you more space during the day for other activities. Perfect for hybrid studios that also offer yoga or barre. Available in standard and Black Edition. View the Nubium Reformer . Frequently Asked Questions How much revenue increase can I expect after expanding from 5 to 15 Reformers? With good occupancy, you can triple your revenue, but that depends on your pricing and capacity to fill classes. Realistically, you can double your revenue to 2.5x within six to twelve months of expanding, provided you have enough instructors and market effectively. Do I have to close temporarily during the renovation or can I continue operating? Phased expansion keeps you running. Renovate one area while continuing to teach in another. A complete closure will cost revenue, and customers may leave. Schedule the renovation during a quiet period, such as the summer holidays, to minimize the impact. Which reformers are best suited for intensive studio use? Choose models with a 10-year frame warranty and proven durability. The Elite Reformer, Master Instructor, and Studio Reformer are designed for daily, intensive use and feature professional-grade components that withstand wear and tear under high-frequency conditions. How do I prevent my instructors from becoming overloaded when expanding? Recruit new instructors three months before expanding and train them thoroughly in your method. Agree on a maximum number of teaching hours per week (20-25) and build rest time into schedules. Consider using assistant instructors for large groups to help distribute the workload. What is the minimum space I need for 15 Reformers? Expect 110-120m² of net training space for fifteen Reformers, including walking space, storage, and an instructor's station. With 6m² per Reformer, plus aisles and peripherals, you have ample breathing room for safe, comfortable, and cramped classes.

10 apparatuurfouten die elke nieuwe studio eigenaar maakt (en hoe jij ze vermijdt)

10 Equipment Mistakes Every New Studio Owner Makes (And How to Avoid Them)

Jan 14, 2026 Sanne van De Pilates Store

Starting a Pilates studio is exciting, but equipment mistakes can quickly cost you dearly. From buying too many reformers to neglecting space optimization, new owners make predictable mistakes that cost thousands of euros and drive customers away. Opening your own Pilates studio is a dream that more and more fitness entrepreneurs are pursuing. The market is growing, the demand for quality training is increasing, and the possibilities seem endless. But between the enthusiastic plans and the successful opening lies a minefield of equipment decisions. And that's where things often go wrong. It's a common sight: new studio owners who start out full of enthusiasm, only to find themselves struggling within a year with financial pressure, dissatisfied clients, or a studio full of equipment that doesn't align with their concept. The frustrating thing is that many of these problems are preventable. The mistakes new owners make follow a predictable pattern. In this article, I'll walk you through the most common equipment mistakes I encounter in startup studios. More importantly, I'll show you how to avoid them, so you can make the right choices for your studio from day one. Mistake 1: Buying too many Reformers for your actual capacity The most costly mistake new owners make is investing in more Reformers than they can realistically fill. It's tempting to start big. You envision packed classes bringing your studio to life, clients waiting for spots. But the reality is that building a client base takes time, often more time than you think. A studio with ten reformers sounds impressive, but if you average six participants per class in the first few months, you'll have four expensive machines taking up unnecessary space. And reformers aren't just any equipment you can just toss in a corner. They cost an average of €3,000 to €8,000 each, depending on the model. That means you might have invested €20,000 to €40,000 in unused capacity. The problem goes beyond the initial cost. Those empty Reformers also send a message to your clients. A half-full studio feels less energetic than a full space with just the right amount of equipment. It creates a sense of emptiness instead of exclusivity. Moreover, you're paying for that extra space. Every square meter you rent costs money, and Reformers take up a substantial amount of space. The smart approach: Carefully consider your studio size and expected growth. For example, carefully consider your region and the demand there. You can always expand, so it's best to start a bit smaller. This gives you sufficient flexibility for different class formats without running into overcapacity. Monitor your occupancy rate closely. Only when you consistently fill 80 percent or more of your spots in most classes is it time to expand. For startup studios, the Elite Reformer is an excellent choice. This professional reformer offers all the functionality you need, is stackable for optimal space utilization, and offers excellent value. This allows you to invest wisely without compromising on quality. Mistake 2: Choosing the cheapest option without considering quality Budgeting is a reality for any startup, and it's tempting to opt for the cheapest equipment you can find. But in the Pilates industry, this choice usually backfires within the first year. Cheap reformers not only break faster, they also feel different. And your customers feel that. The problem with budget equipment isn't just its shorter lifespan. It's also about the user experience. Cheap springs that don't move smoothly, rails that aren't perfectly aligned, upholstery that wears out after a few months. These are all details customers notice, often without being able to pinpoint what's wrong. They simply feel that the workout is less enjoyable than in other studios. Moreover, poor equipment costs you time and money in maintenance. Every hour you spend on repairs or sourcing replacement parts is an hour you're not spending on running your studio. And if a reformer breaks during a full class, you're left with a problem. You have to improvise, disappoint clients, or even cancel classes. The smart approach: View equipment as a long-term investment. Choose brands with a proven track record and good warranties. A €5,000 Reformer that lasts ten years and requires minimal maintenance is ultimately cheaper than a €2,500 model that you have to replace after three years. Pay attention to details like the quality of the frame, the smoothness of the carriage, and the durability of the upholstery. Elina Pilates and Peak Pilates are brands that offer an excellent balance between price and quality. The Master Instructor Reformer, for example, combines professional quality with innovative features and comes with a solid warranty that protects you from unexpected costs. Error 4: Not considering the height of equipment for different target groups This is a mistake many owners only discover when their first physical therapist client arrives, or when they notice that older people have difficulty getting off the Reformer. Standard Reformers are set at a height that's perfect for the average, fit adult. But your clientele is rarely average. Physiotherapists, rehabilitation clients, the elderly, and people with mobility issues benefit from elevated equipment. A difference of 10 to 15 centimeters in height can make the difference between someone who can exercise independently and someone who needs assistance or feels unsafe. This not only limits your target audience, but it can also mean losing valuable customers. The problem is that you often only discover this mistake after you've already invested in standard equipment. Buying upgrades or replacing equipment later is expensive and inefficient. Moreover, it can mean you can't offer certain classes or programs that could be lucrative, such as rehabilitation programs or senior Pilates. The smart approach: Think about your target audience beforehand and choose equipment that suits them. If you expect to work with rehabilitation clients or an older demographic, invest in at least one or two elevated reformers. These models aren't significantly more expensive, but they do open up a whole new market segment. They make your studio more accessible and professional. For studios looking to integrate physiotherapy or rehabilitation, the Master Instructor Physio Reformer is specifically designed for this target group. The elevated position makes getting on easier, and the machine offers all the functionality professionals need for therapeutic work. Error 5: Not enough attention to space optimization and storage options Rent is often one of the largest fixed costs for a studio, and yet I regularly see new owners underutilizing their space. They buy equipment without considering how it fits into the space, how to store it when not in use, or how to use the same space for different purposes. A standard rRformer takes up approximately 2.5 by 0.7 meters, but with space to move around it, you quickly need 3 by 1.5 meters per machine. For eight Reformers, that means 36 square meters of floor space, just for the equipment. If you don't consider stackability or folding, a large portion of your rental space will be dedicated to a single function. It's not just about money. Poor space utilization also limits your flexibility. Perhaps you want to teach Reformer classes during the day and offer yoga or barre classes in the evening. Or perhaps you want to be able to transform a space from group classes to an intimate setting for private training. This is only possible if you have equipment that you can move or store quickly and efficiently. The smart approach: Choose equipment with storage options in mind. Stackable reformers can halve your floor space when not in use. Folding models can even be stored against a wall. Wall units are a brilliant solution for studios with limited space because they operate vertically and take up minimal floor space. Plan your space with multiple scenarios in mind and choose equipment that gives you that flexibility. The Elite Reformer is stackable, saving a significant amount of space. For small studios or hybrid concepts, the Nubium Reformer is a smart choice because it can be stored vertically, allowing you to use the same space for multiple activities. Top tip: with a mat converter you can completely close the Reformer and still offer mat Pilates, for example, but on the Reformer. Mistake 8: Investing too quickly in niche market equipment without proven demand It's tempting to differentiate your studio with unique equipment. You might see a cool new piece of equipment at a trade show or read about a trending Pilates routine. Before you know it, you've invested thousands of euros in specialized equipment that you think will set your studio apart. But without proven demand in your market, this is risky. Niche equipment can be great, but only if there's actual demand for it. A springboard might be fantastic for a specific training method, but if your clients aren't asking for it and your instructors aren't trained, it just looks impressive. The same goes for specialized Cadillac models or specific barre setups. The problem is that these investments tie up your capital in equipment that may not yield much return. That money could have been used for more Reformers, better marketing, or improving your core offering. Moreover, these devices take up space and can distract you from what your studio truly excels at. The smart approach: Start with the basics and prove your concept first. Build a solid customer base with the well-known Reformers. Listen to what your customers are asking for and what they're interested in. If there's consistent demand for a specific training method or type of equipment, you can expand. Consider testing with workshops or temporary rentals before investing in a purchase. This way, you minimize risk and invest only in products that have proven to yield returns. Error 9: Not considering growth and expansion opportunities Many owners plan for the present, not the future. They buy equipment that's perfect for their situation when they open, but they don't consider how their needs might change as the studio grows. This can lead to inefficient choices you'll regret later. Perhaps you've chosen a budget brand that you later realize doesn't align with the premium direction your studio is taking. You're then stuck with equipment you'd like to replace, but in which you've already invested substantially. The same goes for mixing brands and styles. If you start with Elina Pilates Reformers and later add Balanced Body, you'll end up with a mismatch in aesthetics and user experience. Clients can sense this inconsistency, and it makes your studio less professional. The smart approach: Think in phases. Start with quality equipment from a brand you plan to continue using. Choose models you can expand without looking out of place. Invest in stackable or modular solutions that grow with your studio. Create a five-year plan outlining how your studio can evolve, and choose equipment that facilitates that growth rather than hinders it. Mistake 10: Forgetting to invest in smaller accessories and props This is perhaps the most underestimated mistake on this list. Owners invest tens of thousands of euros in reformers and large equipment, but forget to budget for the smaller items that complete a Pilates workout. Magic circles, resistance bands, balls, weights. These accessories seem trivial, but they're essential for variety and progression. Without these props, your teaching options are limited. You can't teach full mat classes, you lack warm-up and cool-down options, and you can offer clients less challenge and variety. Moreover, clients expect these items. If they come from another studio that does have complete props, your studio will feel incomplete. The problem is that you often postpone this purchase because it doesn't seem urgent. You think, "We'll buy it later." But later often means never, and in the meantime, you miss opportunities to enrich your lessons and offer clients a more complete experience. Props are also relatively inexpensive compared to large equipment, so there's little reason to leave them out. The smart approach: Make a complete list of all the accessories you need before opening your studio. Think of magic circles, resistance bands of varying thickness, Pilates balls, foam rollers, and small hand weights. Budget for this from the start. This investment is small, usually a few hundred to a thousand euros, but the impact on your classes and customer experience is significant. Replace worn-out items regularly to keep your studio professional. The Big Lesson: Invest Strategically from Day One The common thread running through all these mistakes is a lack of strategic planning. Too many new studio owners are guided by emotion, temporary trends, or short-term thinking when it comes to equipment. They see what other studios have and want the same. They read about new developments and want to jump on board immediately. They focus on opening day without considering years two and three. But a successful studio starts with well-considered choices. Equipment is a long-term investment that will shape your business model, your customer experience, and your financial health for years to come. The studios that are still growing and thriving after five years are the ones that invested strategically from the start. That means starting with a clear concept and target audience, choosing quality over quantity, planning for growth and flexibility, and investing in the complete experience instead of just the highlights. It also means being honest about your budget and capacity, and growing at a pace that's financially sound. What professionals say about equipment choices The Pilates industry offers a wealth of experience for anyone willing to listen. Experienced studio owners repeatedly emphasize the importance of patience and strategy when expanding your equipment. "Start small and grow organically" is a common piece of advice from professionals who have established multiple studios. They warn against the temptation to immediately want a fully equipped studio. Instead, they recommend starting with a solid foundation and expanding based on actual demand. Studio owners with a therapeutic focus emphasize the importance of enhanced equipment. They find that this segment is often underestimated by new owners, yet it actually creates a loyal and stable clientele. The investment in physiotherapy-friendly equipment often pays for itself faster than expected. When choosing brands, professionals advise choosing reputable brands with good service and warranties. They point out that the relationship with your supplier is just as important as the equipment itself. Fast service in case of problems and the availability of parts can make the difference between a missed lesson and a satisfied customer. Smart Equipment Investment Checklist Before you invest in equipment, run through this checklist: Does this device directly contribute to my core offering? If the answer is no, wait to invest until your core offering is solidly operating. Can I recoup this investment within twelve months? Calculate realistically how much additional revenue this device can generate. If it takes longer than a year to recoup the investment, reconsider or postpone it. Does this align with my target audience and branding? Check if the device aligns with who you want to attract and how you want to position yourself. Do I have the space and knowledge to use this optimally? Equipment you can't use properly is wasted money. Make sure your team is trained and you have sufficient space. Is this brand reliable, with good warranty and service? Research its reputation, read reviews from other studio owners, and check the warranty terms. Can this device grow with my studio? Choose solutions that are flexible and can be expanded or adapted as your needs change. Have I scheduled maintenance and replacements? Make sure you're financially prepared for the ongoing costs. These questions force you to think strategically instead of making impulsive decisions. They help you stay focused on what's truly important for your specific situation. From Mistakes to Successful Studio Ownership The good news is that these mistakes are all preventable. You don't have to learn the same expensive lessons as dozens of owners before you. By thinking things through beforehand, planning strategically, and investing in quality in the right places, you can lay a solid foundation for a successful studio. Start with a realistic business plan where equipment isn't a separate expense, but a strategic choice that supports your concept. Choose brands and models that deliver proven quality and excellent service. Plan for growth, but start at a financially sound scale. And remember that even the best equipment is worthless without the right people to use it. So invest in training and development for your team. Opening a studio is a marathon, not a sprint. Successful owners aren't the ones who get everything perfect from day one, but the ones who make smart choices, learn from their mistakes, and continuously improve. By avoiding the mistakes in this article, you'll give yourself a head start in that marathon. Frequently Asked Questions How many Reformers do I need to start a studio? Start with a maximum of six to eight Reformers for a healthy start. This number offers sufficient flexibility for group classes without overcapacity. Expand only when you consistently reach 80 percent occupancy. What equipment besides Reformers is really essential? None, think more about small accessories such as a soft ball, ring, resistance bands, weights etc. How often should I replace Reformer springs? Replace reformer springs every two to three years with heavy use. This is essential for safety and optimal performance. Plan this maintenance into your annual budget. Do I have to buy all equipment from the same brand? It's highly recommended for a consistent look and feel. Different brands have different feel and appearances, which can make your studio look less professional. What is the average annual cost of Pilates equipment maintenance? Allow 5 to 10 percent of your initial equipment investment for annual maintenance and replacement. This covers springs, cables, upholstery, and unexpected repairs due to normal wear and tear.

Waarom januari de beste én slechtste maand is voor Pilates studio's (en wat je eraan doet)

Why January is the Best and Worst Month for Pilates Studios (and What to Do About It)

Jan 7, 2026 Sanne van De Pilates Store

January brings both opportunities and challenges for Pilates studios: a wave of new clients with good intentions, but also the risk of low retention and capacity constraints. The key to success lies in strategically capitalizing on this dynamic with the right equipment, approach, and expectation management. The January rush is a phenomenon every studio owner knows. Phones are constantly ringing, inboxes are overflowing with trial lesson requests, and your schedule is packed in no time. It feels like a dream come true. Finally, the recognition for all those months of hard work, finally the growth you've been hoping for. But then February arrives. The studio, which was packed in January, is slowly starting to empty. Those enthusiastic new members? Many of them have already had their last class without even saying goodbye. And you're left wondering: what went wrong? The reality is that January creates a dual reality for many Pilates studios. On the one hand, it's a month of unprecedented opportunity, with people motivated to truly start working on their health. On the other hand, it's also a month that tests your business model, stretches your capacity, and exposes your retention strategies. The psychology behind the January rhythm The first workday of January feels different. People leave their homes with renewed vigor, full of good intentions and determination. Gyms and studios are capitalizing on this with New Year's promotions, free trial weeks, and special January packages. But what's actually behind this annual ritual dance? Research shows that approximately 80% of New Year's resolutions don't make it past February. This isn't because people are lazy or don't take it seriously. The problem runs deeper: most people overestimate their motivation and underestimate the impact of behavioral change. They set overly ambitious goals, don't link concrete actions to their intentions, and lack a social support system. For Pilates studios, this presents a specific challenge. Unlike regular gyms, where people can train relatively anonymously, Pilates requires guidance, technique, and often individual attention. This makes it a more intensive experience, but also one that demands greater commitment from both the client and the studio. So what happens in January? New clients pour in with expectations often based on what they've seen on Instagram: toned bodies, beautiful studios, a serene atmosphere. But the first class can be confronting. Pilates is technical, it requires concentration, and progress is gradual. For someone accustomed to instant gratification, this can be daunting. There's also something else at play. Many people who start in January haven't consciously chosen Pilates because it fits their lifestyle. They chose it because it's January and they "had to do something with exercise." That lack of intrinsic motivation is a red flag for retention. This pattern repeats itself year after year. January brings a peak in new registrations, February a dip in attendance, and March a stabilization at a level often lower than December. For studios, this means a rollercoaster ride of revenue, capacity, and staffing. The double reality of January for studio owners For you as a studio owner, January often feels like working with two opposing forces. On the one hand, you have that wonderful flow of energy from new clients arriving enthusiastically. On the other hand, you know from experience that a significant portion of these clients will be gone in a few weeks. This tense anticipation impacts how you approach January. Do you invest fully in these new clients, knowing that many will leave? Or do you keep your energy in the background to avoid disappointment? It's a dilemma many studios experience but rarely discuss out loud. This makes capacity demands even more complex. In December, your studio was probably operating comfortably. Your loyal clients had their regular time slots, your schedule was clear, and you were able to provide personalized attention. Then January comes, and suddenly you have to accommodate twice as many people. You add extra classes, extend your hours, and perhaps even temporarily hire additional instructors. But here's the catch: if you fully adjust your capacity to the January peak, you'll be left with empty classes and staff you have to pay in February. If you remain conservative, on the other hand, you risk turning away potentially valuable long-term clients because there's no room. Then there's the emotional side. It's uncomfortable to welcome people knowing in the back of your mind that they'll probably be gone within a month. That cynicism creeps in, no matter how professional you try to remain. And new clients sense that. They sense it in the tone, the energy, and the level of investment you put into their onboarding. Financially, January also creates a distorted picture. That increase in revenue feels great, but if you rely too heavily on it for investment decisions, you could run into problems when revenues drop in February and March. It takes discipline not to become overly optimistic. Strategies That Actually Work for January Success The right approach for January actually starts in November. If you wait until January 1st to determine your strategy, you're too late. Successful studios prepare for the January wave months in advance, not only in terms of marketing, but especially in terms of capacity and processes. One of the most effective tactics is creating diverse onboarding paths. Not everyone who joins in January has the same needs. Some are complete beginners who have never done Pilates. Others have experience but have been away for a while. And a small group is looking for intensive guidance and is willing to invest significantly in it. This segmentation allows you to allocate your resources more effectively. For example, by offering special six-week beginners' courses in January, with a fixed group that starts together. This creates social cohesion and increases the likelihood of retention. People feel connected to their group and don't want to let their fellow students down. For studios with limited space, considering a waiting list system can be valuable. It may sound counterintuitive, but a short waiting list of one to two weeks filters out those who aren't serious. Moreover, it creates a sense of exclusivity that increases the value of your offering. People appreciate things more when they have to wait a little longer for them. Another strategy is to offer semi-private sessions in January. Instead of just group classes or one-on-one training, offer sessions for two to four people. This gives new clients more attention than a full group class, but is more efficient for you than entirely private training. It also lowers the barrier for people who find group classes intimidating. Maintaining momentum after January requires a well-thought-out communications strategy. Instead of focusing solely on January offers, it's better to work with a three-month program. "Start in January, keep growing until March" sounds very different from "New Year's offer valid in January." The former sets a long-term expectation, while the latter suggests that your engagement may decline after January. Smart investment in capacity This is where equipment comes into play. If your studio is running on a fixed number of Reformers and you suddenly get 40% more customers, you have a problem. The reflex is often to rent or quickly buy more equipment. But that's an expensive solution that isn't always necessary. A better approach is to maximize your existing capacity by scheduling more intelligently. Perhaps you could add an early morning class at 7:00 AM in January for people who want to train before work. Or a late evening class at 8:30 PM. This doesn't require any additional equipment, just flexibility in your schedule. For studios considering expansion, January is ironically not the best time to invest. It's much wiser to purchase that extra Reformer in September or October, so you can use December and January to familiarize yourself and your team with the expanded capacity. Then you'll be truly ready for the January rush. If you're planning to expand in January due to limited capacity, consider the Elina Pilates Elite Reformer. It's stackable, allowing you to easily reclaim space during quieter periods. With a solid 10-year frame warranty and available in a variety of colors, this Reformer adapts to your studio, not the other way around. Retention: The Real Game You Need to Win Acquiring new clients is relatively easy in January. They'll come naturally. The real work begins the moment they first walk into your studio. Because from that moment on, you're no longer focused on acquisition, but on retention. And that's a whole different ballgame. First impressions largely determine whether someone stays or not. This goes beyond a friendly smile at the reception desk. It's about how quickly you make someone feel comfortable, how well you manage expectations, and how clearly you communicate what Pilates is and isn't. Many people come in thinking Pilates is a relaxing stretching session. The first time they feel the burn in their core, they're surprised. If you don't prepare them for that, it feels like a negative surprise. But if you explain beforehand that Pilates is powerful, that it can be challenging, and that that's a good sign, you frame that same experience as positive. One of the most powerful retention tools is tracking progress. People stay when they see results. But at the beginning of their Pilates journey, those results are subtle: better posture, greater core awareness, more control in movement. These things aren't immediately visible in the mirror. By having a short conversation after the second or third lesson about what they're already noticing, you help them acknowledge those subtle improvements. "Do you already feel a difference in how you sit at your desk?" or "Do you notice your balance improving during certain exercises?" These questions trigger awareness of progress that might otherwise go unnoticed. Social connection also plays a huge role. People who feel a connection with other members or their instructor stay longer. This is why group classes with fixed times and participants work so well. They create a sense of responsibility and community. For January, this means you shouldn't randomly distribute all new clients throughout your existing schedule. Instead, create specific classes for new people so they train with like-minded individuals. They'll feel less intimidated and build connections more quickly with people at the same level. The power of concrete milestones A strategy that works surprisingly well is using concrete programs instead of open subscriptions. Instead of saying "sign up and come whenever you want," you offer an "8-week Fundamentals Program" starting in January. This program has a clear beginning and end, concrete goals, and structure. People are more likely to commit to something with a defined timeframe. And by the end of those eight weeks, they'll have built enough of a routine that they're more likely to continue. Moreover, such a program gives you, as a studio owner, much more control. You know exactly how many people have registered, you can adjust your capacity accordingly, and you can discuss renewals at a natural time. The role of equipment in the January game It might seem like a minor detail, but the condition of your equipment in January is crucial. For many new clients, this is their first introduction to Pilates. If the reformer they're lying on feels rickety, creaky, or worn out, it affects their entire experience. That's why it's wise to inspect all equipment before January and replace or upgrade it where necessary. Check that the springs are still functioning properly, that the upholstery looks fresh, and that all mechanical parts move smoothly. This investment will pay off in the experience new customers have. For studios looking to expand their capacity without a huge investment, there are several options. The Fold Reformer from Elina Pilates, for example, is ideal if you need flexibility. This foldable reformer is easy to store when not in use, making it perfect for studios that also offer other disciplines and use their space for multiple purposes. Another consideration is adding smaller equipment like Combo Chairs or Barrels. These take up less space than Reformers but offer the opportunity to teach a variety of classes. For new clients who might be intimidated by the Reformer, a session on the Chair can be a great introduction. Navigating the January Wave Financially Financial planning around January requires caution. It's tempting to view that increase in sales as the new normal and adjust your spending accordingly. But as we know, sales often drop off again in February. A healthy approach is to set aside the extra income from January as a buffer for the slower months. Or use it for one-time investments that improve your studio, such as upgrading your sound system, refreshing your interior, or taking additional training courses for yourself or your team. Also be realistic about your profit margins in January. If you hire additional instructors, extend your business hours, and use more utilities, those costs will eat into your extra revenue. Calculate your true profit margin beforehand so you don't unknowingly run at a loss even though you think you're doing great. A strategy that works well is offering pre-paid packages in December for January. "Buy your 10-lesson pass now and get 2 lessons free" gives you cash flow before the rush starts, and people are more likely to actually use their purchased lessons because they've already paid for them. What February Teaches You About January The real evaluation of your January strategy doesn't happen in January itself, but in February. How many of those new customers are still around? What are their attendance patterns? Which acquisition channels yielded the most loyal customers? These are crucial questions that will help you refine your approach year after year. You might discover that people who came through personal recommendations stay much longer than those who came through online ads. Or that a specific program was extremely successful in retention. By tracking this data, you can discover patterns. Perhaps it turns out that people who start in the first two weeks of January have higher retention than those who join in the last two weeks. Or that certain demographic groups perform better than others. These insights are invaluable for your planning for next year. They'll allow you to allocate your marketing budget more effectively, optimize your onboarding process, and make your expectations more realistic. From reactive to proactive The difference between studios that thrive after January and those that decline often lies in the extent to which they are proactive versus reactive. Reactive studios respond to what January brings. Proactive studios have decided in advance what they want January to bring and create the conditions to achieve it. This means, for example, that you start building a waiting list in October through a pre-launch campaign. "Register now for our January Fresh Start Programme and get priority access." People who commit months in advance are more serious than those who make an impulsive decision on January 2nd. It also means mobilizing your existing customers as ambassadors. They can invite their friends and family to a special introductory workshop in January. These warm leads convert much better than cold leads from ads. The unexpected opportunities of January While we've talked a lot about the challenges of January, there are also real opportunities beyond simply acquiring new customers. January is the perfect time for media coverage of health and wellness. Local newspapers are looking for stories, online platforms want content, and influencers are searching for new collaborations. This is your chance to generate visibility that extends far beyond January itself. A well-placed article in a local newspaper about how Pilates helps people with their New Year's resolutions can bring you new clients for months to come. And the credibility such a feature gives you is priceless. January is also an ideal time for partnerships. Physiotherapists often encounter people enthusiastically taking up sports in January, only to injure themselves. A partnership offering Pilates as a rehabilitation or preventative measure can be valuable for both parties. Also consider companies that plan their wellness programs for the year in January. If you can develop a corporate Pilates offering, January is the time to have those conversations. Many HR departments have just received their budget and are looking for partners. Practical timeline: from November to March To make all these strategies work, it helps to have a concrete timeline. Here's a framework you can adapt to your situation: November: Evaluate your current capacity, inspect your equipment, and decide if you need to make any adjustments. Start your January marketing plan. Create content for use in December and January. Train your team on onboarding and retention strategies. December: Launch your pre-January campaign. Encourage existing clients to bring friends. Finalize your January schedule with additional classes and possibly additional instructors. Ensure your administrative processes are in place for the influx. Create welcome packages for new members with all the practical information. January weeks 1-2: Focus on an excellent first experience for new clients. Collect immediate feedback after their first lesson. Monitor your capacity daily and adjust as needed. Communicate clearly about availability and any waiting lists. January Weeks 3-4: Begin retention conversations. Offer long-term programs. Identify potential ambassadors among new customers. Prepare for the February slump by creating programs that extend into March. February: Continue investing in the January influx. This is the time when many people are at risk of dropping out, so step up your personal attention. Monitor attendance patterns and intervene with people who start to drop out. Evaluate which acquisition channels yield the best retention. March: Stabilization and evaluation. You now have enough data to determine what worked and what didn't. Start planning for next January. Celebrate the people who stayed—they are your success stories. A realistic perspective on what January can mean After everything we've discussed, it's important to take a step back and stay realistic. January will always be a special month for fitness and wellness, but it's not a magic bullet for all the challenges your studio faces. Expecting to make your entire year happen in January is not only unrealistic but also unhealthy. It puts you under pressure, creates disappointment when it doesn't happen, and leads to decisions you'll later regret. Instead, you can view January as one part of a larger whole. It's a season, just like the summer holidays are a season, or the quiet weeks around Christmas. Each season has its own dynamics and requires its own approach. The best studios aren't the ones that make the most of January. They're the ones that consistently deliver value throughout the year, build a loyal customer base, and manage their growth in a healthy way. January can play a role in that, but it's not the whole story. So yes, get ready for January. Optimize your processes, make sure your equipment is in order, and create a plan for how you'll welcome and retain new clients. But don't lose sight of the fact that your studio's success ultimately comes down to the experience you offer, the community you create, and the impact you have on the people who train with you. You don't build that in a month. You build it day by day, lesson by lesson, client by client. January can be the start of something wonderful for many, but only if you invest in more than just that initial introduction. The 5 most frequently asked questions about January in your Pilates studio How much additional capacity should I schedule for January? Plan for 30-50% additional class capacity by adding time slots instead of purchasing equipment. Early morning and late evening classes can fill this capacity without major investments. Evaluate in mid-January whether permanent expansion is necessary. How do I prevent new January customers from leaving again in February? Introduce new clients to 6-8 week group programs with established participants and specific milestones. This creates social connection and establishes a routine. After the third session, have a progress review to identify subtle improvements they might otherwise miss. Should I offer special January deals? Avoid short-term January deals. Instead, offer three-month programs focused on long-term results. This filters out unserious clients and sets an expectation for commitment that extends beyond January. What's the best way to prepare my equipment for January? Inspect and maintain all equipment in November. Check springs, upholstery, and mechanical components. For new clients, this is their first Pilates experience—worn equipment affects their overall impression and the likelihood of them staying. How can I use January for growth without financial risk? Set aside January revenue as a buffer for slow months. Use this month to pre-sell packages that generate cash flow before costs rise. Invest any additional revenue in one-time improvements, not in structural cost increases based on a temporary peak.

De ultieme gids voor Pilates accessoires: wat heb je écht nodig?

The Ultimate Guide to Pilates Accessories: What Do You Really Need?

Dec 31, 2025 Sanne van De Pilates Store

Pilates accessories enhance your classes and workouts by offering more variety, intensity, and personalization. From resistance bands for added resistance to stability balls, the right accessories make exercises more effective and challenging for all levels. The world of Pilates isn't all about big equipment like Reformers and Cadillacs. Accessories play a crucial role in creating varied, effective workouts that continue to challenge your clients. Whether you run a professional studio or teach in a gym, the right accessories make the difference between a standard class and an experience that continues to draw people in. Why Pilates accessories are indispensable For studio owners and gyms, accessories offer practical benefits that can be directly reflected in your business operations. They make your classes more accessible to different levels without having to organize separate groups. A beginner uses the resistance band with less tension, while an advanced user uses the same band at maximum resistance. This way, you maximize the capacity of your space and your schedule. Accessories also allow you to offer specialized classes. Think of pre- and postnatal workouts with specific bolsters, rehabilitation-focused sessions with smaller equipment, or intensive circuit training sessions combining different accessories. This not only increases the value of your offering but also attracts new target groups. The basics: which accessories can't you miss? Let's start with the fundamentals. These accessories form the backbone of any professional Pilates studio or gym that wants to take their Pilates offerings seriously. Pilates balls are essential for stability and balance exercises. Our soft ball is the standard for most exercises. They're relatively inexpensive to purchase, but have a huge impact on the variety you can achieve. From core exercises where you hold the ball between your knees to balance training where you stand on the ball: the possibilities are endless. Resistance bands are more versatile than many people think. They add resistance to virtually any exercise, from leg workouts to arm training. The beauty is that you can offer different intensities with a single set of bands. dPs Resistance Bands are available as a complete set with multiple resistance levels. It's smart for studios to have multiple sets available in varying strengths. Customers appreciate being able to choose from different resistance levels, and it prevents bands from wearing out too quickly due to constantly being used at maximum tension. Pilates rings are perfect tools for adding resistance without the need for bulky equipment. The Pilates ring is especially popular in group classes because it's compact and quick to distribute. With a ring, you can intensify arm, leg, and core exercises. It's also a fantastic accessory for home workouts, meaning clients are happy to purchase them for their own use. This makes it an attractive product offering for your studio. The accessories that make the difference Now that you've got the basics down, it's time to take your offerings to the next level. These accessories aren't necessarily essential for a starting studio, but they will make your classes more varied and professional. Dumbbells and weights transform a Pilates class from accessible to serious strength training. Many people underestimate the power of light weights in Pilates exercises. Our dumbbells are available in 1 and 2 kilograms and are perfect for most classes. For clients who specifically want to work on strength, our wrist and ankle weights are an excellent addition. These are available in 0.5 and 1 kg. Together with the dumbbells, you can make your workout considerably more challenging. Gyms that offer both fitness and Pilates often already have these weights. Using them intelligently in Pilates classes can differentiate you from competitors who still view Pilates as "just stretching." You demonstrate that Pilates also offers serious strength training. Weight bars combine the best of both worlds: the functionality of free weights with the stability of a bar. The 7.5-kilogram Weight Bar is ideal for exercises that require both arms or where balance and coordination are key. It's perfect for advanced classes where you want that extra bit of challenge. For even more variety in resistance training, the 5-kilogram Weight Loop is a valuable addition. This loop offers a different way of working with weight and opens up new exercise possibilities for your classes. Sliding Pads are small, round discs you place under your hands or feet to make exercises more dynamic. They work fantastically on smooth floors and add an element of instability that further stimulates your core. They're perfect for studios with wooden floors. They're inexpensive, take up minimal space, and make standard exercises just that little bit more challenging. Specialized accessories for specific purposes If your studio wants to specialize or if you want to create a unique Pilates offering in a gym, there are accessories that can help you do that. Foam rollers and small tools like massage balls are great for pre- and post-workout routines. They help with myofascial release and recovery, which your clients will appreciate after intense workouts. Adding a short foam roller session at the end of your class increases the perception of care and attention. Pilates blocks and wedges are particularly useful for clients with limited flexibility or for rehabilitation purposes. They assist in correct exercise execution by providing support where needed. These are valuable additions for studios working with older clients or offering pre- and postnatal training. Our dPs ® accessory line: now available for pre-order We understand better than anyone what studios and gyms need. That's why we developed our own accessory line: dPs ®. This collection has been developed with the highest attention to quality and tested for intensive, professional use. It includes all the essentials: from soft balls and rings to resistance bands and various weights. We offer the accessories in two stylish colors to complement any studio's look. This is a significant advantage for studios that value a consistent, professional look. For studios with larger orders, there are interesting options. Contact us for a customized quote including volume discounts. We're happy to help you decide which accessories best suit your specific needs and target audience. How do you choose the right accessories for your situation? The choice of accessories depends on several factors. For a new Pilates studio, it's wise to start with the basics: mats, balls, resistance bands, and rings. These four items already allow for a huge variety and are relatively affordable to purchase. If your studio is growing or you work in a gym with budget for expansion, add items gradually. Consider what your clients are asking for and what you need in your classes. Are you missing resistance in certain exercises? Invest in dumbbells or a weight bar. Want to do more stability work? Add sliding pads or balance tools. Space is a key consideration. Accessories are compact, but they still need to be stored somewhere. Ensure a good storage system keeps everything neat and organized. Nothing is more frustrating for an instructor than searching for the right accessories before a lesson. Invest in racks, baskets, or carts where everything has a designated place. Also consider durability and maintenance. Cheap accessories may seem attractive, but they quickly break under heavy use. This means frequent replacements, customer frustration, and ultimately higher costs. Invest in quality that will last for years. Our dPs accessories are specifically designed for professional use and can withstand the daily demands of a busy studio. Make the most of accessories in your lessons Having accessories is one thing, using them effectively is another. Many instructors make the mistake of adding accessories without a clear purpose. Every accessory should add something to the exercise: more resistance, better stability, increased focus, or variation. Plan your classes so that accessories are logically integrated. If you're planning a class around core stability, consistently use the ball or hoop for different exercises. This provides focus and helps clients experience the benefits. Don't randomly switch from one accessory to another for no apparent reason. Teach your clients how to use accessories independently. This increases the value of your classes because people learn techniques they can apply at home. It's also a subtle way to boost retail: if clients want to train at home with the same accessories, they'll know where to buy them. Investing in quality pays off It's tempting to opt for cheap accessories, especially when you're just starting out. But the reality is that cheap accessories aren't designed for daily, intensive use. They break faster, feel less comfortable, and give a less professional impression. Quality is reflected in the details. A good Pilates ring has a comfortable grip and retains its shape, even after hundreds of uses. A quality resistance band maintains even tension and doesn't tear easily. A sturdy mat offers durable grip, even after months of use and regular cleaning. For your clients, these details make the difference between a pleasant experience and frustration. And satisfied clients return, sign up for more classes, and recommend you to others. That investment in quality pays off. Our dPs accessories are tested for intensive use and meet the highest professional standards. We guarantee quality that lasts, so you can focus on what matters most: teaching great lessons. The 5 most frequently asked questions about Pilates accessories Which Pilates accessories are essential for a starting studio? Start with mats, balls, resistance bands, and rings. These four items form the foundation for varied classes and are affordable to purchase. They allow for a huge range of exercise variations for all levels. How often should I replace Pilates accessories? With intensive daily use, replace mats and resistance bands annually, and balls when they show visible wear. Check monthly for cracks or loss of shape. Invest in professional-quality equipment to reduce replacement frequency. Are more expensive Pilates accessories really better for professional use? Yes, professional accessories are designed for daily, intensive use. They last longer, feel better, and give a more professional impression. Cheaper alternatives wear out faster and ultimately cost more due to frequent replacements. Can I mix and match different brands of accessories? Yes, but it creates a more consistent look if you use a single line. Our dPs accessory line is available in two stylish colors so everything coordinates beautifully. This creates a more professional look in your studio.

Pilates in 2026: de trends & ontwikkelingen

Pilates in 2026: the trends & developments

Dec 23, 2025 Sanne van De Pilates Store

sannPilates will evolve in 2026 with hybrid training, AI-driven feedback, wellness integration, and inclusive programs. Studios will focus on digitalization, small group classes, and sustainable equipment. Expect more personalization and technology in your Pilates experience. The Pilates world never stands still. What began as a rehabilitation method developed by Joseph Pilates in the early 20th century has grown into a global movement that is constantly innovating. And 2026 promises to be an exciting year for anyone who practices Pilates professionally. Whether you run a studio, work in a gym, or use Pilates as a physiotherapist, the trends we're seeing today will have a direct impact on how you work and what your clients expect. Let's dive into what's really going on in the Pilates industry and how you can capitalize on it. The Big Shifts in the Pilates Industry In recent years, we've seen a huge increase in the popularity of Reformer Pilates. What was once primarily for dancers and rehabilitation patients is now mainstream. You see it everywhere on social media, influencers share their workouts, and more and more people want to know exactly what that mysterious machine does. This popularity has led to interesting developments. Studios need to differentiate themselves more than ever. Simply offering "Pilates classes" is no longer enough. Your clients are looking for an experience, a community, and results they can see and feel. They want to know why they're choosing your studio over the other one around the corner. At the same time, we're seeing technology play an increasingly important role. Not as a replacement for the human instructor, but as a complement. Think of apps that analyze your movements, wearables that monitor your posture, and online platforms that complement your in-person classes. The trick is to embrace these tools without losing the personal touch that makes Pilates so valuable. Hybrid models: the best of both worlds One of the most striking trends is the continued popularity of hybrid studios. During the pandemic, we were forced to go online, but guess what? Many clients greatly appreciate the flexibility. They don't want to choose between online and offline; they want both. In 2026, you'll see more and more studios offering a smart mix. Perhaps you'll physically visit the studio twice a week for your Reformer session, then do one or two mat Pilates sessions at home via the studio app. Or you might take an online workshop on a specific topic and immediately apply it to your next in-person class. This hybrid model does require a thoughtful approach. You can't just stick a camera in the corner of your studio and expect it to work. The best hybrid experiences are specifically designed for each medium. Online classes are shorter, more dynamic, and focus on exercises you can safely do at home. In-person classes make optimal use of the equipment and hands-on guidance only possible in a studio. Best choice for hybrid studios For studios that also want to offer their clients home workouts, the Elina Pilates Domo Reformer is an excellent recommendation. This telescopic reformer is compact enough for home use, yet offers the quality you expect from professional equipment. Perfect for recommending to clients who want to extend their studio experience to the comfort of their own home. Personalization through technology and data We live in an age where everything can be personalized, from your Netflix recommendations to your workout routine. And Pilates is no exception. In fact, personalization aligns perfectly with the core of Pilates: controlled, conscious movements tailored to your body. By 2026, you'll see more and more studios using data to personalize workouts. This starts with the intake. Where a brief conversation used to be sufficient, studios now take the time to truly understand a person's goals, any injuries or limitations, and how their body moves. This information is then used to create customized programs. AI plays a supporting role in this. There are now systems that can analyze your movement patterns and suggest improvements. Some Reformers are even equipped with sensors that provide feedback on your posture and the force you use. But remember: technology is a tool, not an end in itself. The best studios in 2026 will be those that use technology to enhance the human expertise of their instructors, not replace it. Your attention to detail, your experience, your ability to motivate someone at just the right moment—these remain irreplaceable. Wellness integration: more than just exercise Pilates has always been more than just a workout. Joseph Pilates himself spoke of the connection between body and mind, and we're seeing that holistic approach emerge more strongly than ever. By 2026, more and more studios will be integrating Pilates with other wellness disciplines. Think breathwork sessions before or after Pilates classes, meditation sessions, nutritional advice, or even collaborations with mental coaches. The idea is to help clients with their overall well-being, not just their core strength. This trend aligns perfectly with what we're seeing in the market. People are no longer looking for individual solutions, but for a comprehensive approach to their health. A studio that can offer this is truly unique. It does, however, require collaboration. You don't have to do everything yourself, but you can partner with other professionals. A nutritionist who leads a monthly workshop in your studio, or a mindfulness trainer who facilitates a breathwork session. There's also a growing focus on recovery and regeneration. Pilates is fantastic for building strength and flexibility, but your muscles also need rest. Studios are therefore increasingly offering gentle, restorative sessions. Think gentle Pilates, stretching on the barrel, or sessions focused on fascia release. The rise of small group lessons Large group classes are out, small groups are in. We saw this trend starting, but by 2026, it'll have truly become mainstream. Clients want personal attention. They want to be seen by their instructor, they want feedback on their technique, and they don't want to get lost in a group of twenty people. Small group classes, often with a maximum of 6 to 8 participants, offer that intimacy. It's more personal than a large group class, but more affordable than one-on-one training. It's also attractive for studios: you can charge higher rates for exclusivity while still serving multiple clients simultaneously. This trend certainly has an impact on your studio's design. You don't necessarily need a huge space, but you do need plenty of quality equipment. And here's something interesting: the Elite Reformer from Elina Pilates is stackable, which is perfect for studios that offer small-scale classes but also want to use their space efficiently. After class, you simply stack the Reformers, and you have plenty of room for other activities. Inclusivity and accessibility One of the most exciting developments in 2026 is the focus on inclusivity. Pilates is for everyone, and more and more studios are demonstrating this. We're seeing programs for people with different body types, for seniors, for pregnant women, and for those with specific conditions like arthritis or fibromyalgia. This inclusive approach requires flexible equipment and well-trained instructors. Equipment should be adjustable for different heights and body types. The Master Instructor Physio Reformer , for example, is available in a raised version, which greatly facilitates the work of physiotherapists and instructors who work with a diverse clientele. It makes it easier for people with limited mobility to get started, and it's also much kinder to your own back when you're guiding people all day long. Inclusivity also means adapting your class offerings. Not everyone can or wants to take an intensive athletic Pilates class. Some people benefit from gentle, therapeutic sessions. Others prefer to be challenged with complex exercises. A diverse class schedule attracts a diverse audience, and that strengthens your studio. Sustainability in the Pilates industry Sustainability isn't a trend anymore; it's an expectation. Clients want to know that the studios where they train are committed to the environment. And fortunately, there are increasingly more ways to make your studio more sustainable. Start with the basics: your equipment. Brands like Balanced Body and Elina Pilates use FSC-certified wood and sustainable production processes. Balanced Body even has a production facility with 1,000 solar panels and natural lighting. Investing in high-quality equipment that will last decades is a sustainable choice in itself. You're not replacing your reformers every few years; you're investing in equipment that will last you ten, twenty, or even thirty years. But sustainability goes beyond equipment. Consider your energy consumption. Can you switch to LED lighting? Green energy? What about your studio materials like mats, towels, and cleaning supplies? Are they environmentally friendly? Small adjustments can make a big difference, and your clients will appreciate them. You also see more and more studios giving their old equipment a second life. Instead of throwing away old Reformers, they're refurbished and resold. Or you can trade in your old equipment with the supplier when you buy new ones. This circular approach aligns perfectly with the values of many Pilates practitioners. Specialization within Pilates Where once there were mainly "general" Pilates studios, you now see increasing specialization. Studios that focus on specific target groups or methodologies. Think of studios that focus entirely on pre- and postnatal Pilates, or studios that cater to athletes and athletic training. Some studios offer only classical Pilates, faithful to Joseph Pilates' original method. Others embrace modern interpretations and blend Pilates with other disciplines like yoga, barre, or functional training. Still others focus specifically on rehabilitation and work closely with physiotherapists and physicians. This specialization helps you find your niche and attract your ideal client. Instead of trying to be "all things to all people," you'll become the best in your specific field. This also makes your marketing much easier. You'll know exactly who you want to reach and what their pain points are. For rehabilitation-oriented work If you specialize in rehabilitation and therapeutic work, the Cadillac Elite Reformer from Elina Pilates is an absolute must-have. This machine combines a full-size Cadillac with a Reformer, offering an incredible range of exercise possibilities for therapeutic purposes. The variety of exercises and the ability to gradually increase intensity make it perfect for rehabilitation programs. The role of community building Studios in 2026 will be more than just a place to train; they'll be communities. People won't just come for the workout, but also to connect with like-minded people. This social aspect of Pilates will become increasingly important. Smart studios are capitalizing on this by organizing events: workshops, challenges, social gatherings. Some studios even have their own app where members can communicate with each other, share their progress, and encourage each other. This creates a sense of connection that connects people to your studio. Social media also plays a major role here. Studios that showcase their community online by sharing photos of classes, sharing success stories, and spotlighting their instructors build a strong brand identity. But be careful: authenticity is key. People will see right through it if it feels staged. The best social media content is genuine, human, and showcases what makes your studio unique. What professionals say about Pilates trends "Small-scale classes are the future. Our clients really appreciate the personal attention, and we see better results because we can really focus on technique," says an Amsterdam studio owner who switched to smaller groups in 2024. A physiotherapist from Rotterdam who uses Pilates in her practice: "The combination of Pilates with other wellness disciplines works fantastically. We now also offer breathwork, and clients notice that their stress levels decrease while their physical condition improves." "Technology helps us improve at what we do," says a senior Pilates instructor. "The movement analysis tools give me insights that I sometimes miss with the naked eye. But it's still a tool; my expertise and personal guidance are still the most important." Practical tips for studios and gyms If you run a Pilates studio or gym, how do you capitalize on these trends without blowing your budget on every new product that comes along? Here are a few practical suggestions: Start with what your customers really want. Conduct a survey, talk to people after the class, and listen to their feedback. Invest in trends that meet their needs, not in something you happen to find interesting. Choose quality over quantity. One high-quality Reformer will last longer and provide a better experience than three cheap models. The Balanced Body Studio Reformer comes with a lifetime warranty on the frame. And for good reason; it's an investment that will last for decades. Focus on your team. The best equipment in the world is useless without great instructors. Invest in training, encourage your team to specialize, and create an environment where they can thrive. Good instructors are scarce, so make sure you retain them at your studio. Don't be afraid to experiment, but do it smartly. Test new concepts on a small scale first. A pilot with hybrid classes, for example, before building a fully online platform. Or start with one specialized class per week before revamping your entire schedule. And don't forget the basics. A clean studio, a friendly welcome, and well-maintained equipment—these are the foundations on which everything rests. All the trends in the world can't compensate for a poor foundation. The future is now Pilates in 2026 is exciting, diverse, and full of possibilities. Whether you run a small boutique studio or a large gym, there are opportunities to grow and improve your offerings. The key is to keep learning, listen to your clients, and stay true to what makes Pilates so powerful: the focus on quality, control, and the mind-body connection. The trends we're seeing aren't one-off hypes, but reflect a deeper shift in how we view health and exercise. People want more than just a workout; they want a holistic approach to their well-being. They want personalization, community, and a sense that their time and money are well spent. As a professional in the Pilates industry, you have the unique opportunity to help people achieve this. By capitalizing on these trends, investing in quality equipment and training, and always putting people first, you'll not only build a successful studio but also make a real impact on the lives of your clients. The 5 most frequently asked questions about Pilates trends in 2026 Is online Pilates as effective as in-person classes? Online Pilates can be very effective for mat work and awareness, but lacks the hands-on correction and equipment. A hybrid model works best: in-person classes for technique and equipment work, supplemented with online sessions for flexibility and routine. Which equipment is most future-proof for my studio? Invest in versatile, durable reformers with a good warranty. Models like the Elite Reformer (stackable) or Master Instructor (available in a raised version) offer flexibility. Choose brands with proven quality and long warranties. How can I make my Pilates studio more sustainable? Choose equipment made with FSC-certified wood, switch to green energy and LED lighting, and use eco-friendly materials and cleaning products. Quality equipment that lasts decades is also a sustainable choice in itself. What's the ideal group size for Pilates classes in 2026? Small groups of 6 to 8 participants are ideal. This offers personalized attention and correction, while remaining more affordable than private lessons. Clients appreciate the intimacy, and instructors can better focus on technique. Should I, as a studio, invest in technology and AI tools? Technology can be valuable as a complement, not a replacement. Motion analysis tools and apps can provide insights, but human expertise remains essential. Invest in good equipment and well-trained instructors first; technology comes afterward.

Pilates Gift Guide 2025: De Beste Cadeaus voor Pilates Liefhebbers

Pilates Gift Guide 2025: The Best Gifts for Pilates Lovers

Dec 16, 2025 Sanne van De Pilates Store

From compact accessories to complete Reformers: discover the perfect Pilates gifts for every space and budget. Whether you're looking for a small gift for a budding enthusiast or a professional investment for your studio, this gift guide will help you make the right choice this holiday season. The holidays are just around the corner, and you might be wondering what to give that friend who constantly talks about her Pilates sessions, or how to surprise your studio members. Or maybe you're considering treating yourself to some new equipment for the new year. Whatever the reason, Pilates gifts are always a hit—they combine fitness, wellness, and often a touch of luxury. The beauty of Pilates equipment as a gift is its versatility. There are options for every budget, from practical accessories around 25 euros to complete Reformers that represent an investment. And let's be honest: a gift that contributes to health and well-being always feels good, right? In this gift guide, I'll take you through the best Pilates gifts for 2025. I've organized them from smaller accessories to larger investments, so you can easily choose what suits your budget and the recipient. Small but nice: Pilates accessories under the tree Sometimes it's the smaller items that make all the difference in a workout. These accessories are perfect if you're looking for something that's not too big or too expensive, but still adds real value. Training Cords: Versatility in a compact package Elina Pilates' Training Cords are such an inconspicuous item that they truly belong in every Pilates bag. These elastic cables with handles are ideal for resistance training and can be used in conjunction with a reformer, tower, or simply at home on their own. What makes these cords so practical is their versatility. You can use them for arm and shoulder work, as well as leg and core exercises. They take up minimal space and are perfect for traveling or simply adding an extra dimension to your workout at home. For studio owners, they're also handy to buy as a set—you can use them in group classes for varied workouts. Breath-a-Cizer: For conscious breathing Breathing is a fundamental part of Pilates, but it's often overlooked. Elina Pilates' Breath-a-Cizer is specifically designed to train your respiratory muscles and increase your awareness of your breath. This compact tool helps develop stronger, more controlled breathing—essential for every Pilates practitioner. It's a gift that shows you've truly considered what can help someone grow in their Pilates practice. For those who regularly experience stress or tension, this can also be valuable outside of practice. For home: Equipment that fits in any room If you're looking for something a little bigger, but still suitable for home use, there are some great options that don't require a full studio. Arc: The versatile curve The Elina Pilates Arc is one of those machines that looks simple but is incredibly effective. Its curved design is perfect for back stretching, core strengthening, and improving your flexibility. What I love about the Arc is that it's compact enough to store, yet powerful enough to truly make a difference in your workout. You can lie on it for back extensions, lean over it for deeper stretches, or use it as a support for various core exercises. It requires minimal space but offers maximum possibilities. For studios, it's a perfect addition to their existing offerings—ideal for small group classes focused on mobility and flexibility, for example. The Arc is made of durable material with comfortable padding that can withstand regular use. It's suitable for all levels, from absolute beginners to advanced users looking to deepen their stretching routine. Air Step Balance Station Pro: Balance and stability The Air Step Balance Station Pro is actually more than just a Pilates accessory - it's a complete balance trainer that will take your Pilates exercises to the next level. This inflatable platform adds an element of instability to your exercises, meaning your core has to work harder to maintain your balance. You can use it for standing exercises, as a platform for your hands or feet, or even for specific rehabilitation exercises. It's one of those items that can truly transform your workout without requiring a lot of space or a large budget. For gyms and studios, this is a great addition to group classes. You can, for example, design an entire class around balance and stability, or use it as an extra challenge during regular Pilates sessions. Its compact size means you can store several without sacrificing valuable space. The Ultimate Investment: The Fold Reformer If you really want to surprise someone (or treat yourself) with a gift that will last for years, the Elina Pilates Fold Reformer is a fantastic choice. This reformer is specifically designed for home use and combines all the functionality of a professional reformer with a smart, space-saving design. What's special about the Fold Reformer is that you can fold it vertically and store it away—perfect if you can't dedicate an entire room to your Pilates equipment. Despite its compact size, the Fold Reformer doesn't compromise on quality or functionality. You get a fully adjustable machine with multiple resistance levels, a comfortable platform, and all the features you need for a complete Pilates workout. From leg and arm exercises to core exercises and stretching—everything is possible. Who's this the perfect gift for? Really, anyone serious about Pilates but lacking the space for a standard reformer. Think of someone who regularly goes to the studio but also wants to be able to work out at home, or yourself if you're considering setting up your own Pilates practice at home. It's also a smart investment for personal trainers who work with clients in their homes—you can easily transport the reformer and set it up on-site. The Elina Pilates Fold Reformer is known for its solid construction and user-friendly assembly. You don't need to be a technical whiz to set it up or fold it. That's the difference between equipment you actually use and equipment that sits in a corner. What professionals say about Pilates gifts Many studio owners invest in new equipment or accessories for their spaces during the holidays. It's a great opportunity to start the new year fresh with updated materials. We're also seeing more and more studios offering gift certificates or complete starter sets to their members—think a combination of a mat, training cords, and perhaps an Arc. This makes it easy for people to continue their Pilates practice outside the studio. For gyms looking to expand their Pilates offerings, the holiday season is also a great time to invest. The influx of new members in January is just around the corner, and with the right equipment, you can capitalize on that. Organize gifts by recipient For the Pilates beginner If you know someone just starting Pilates and is enthusiastic about it, accessories like the Training Cords are a perfect starting point. They're affordable, easy to use, and add real value without being overwhelming. The Arc is also a nice option—a bit larger, but still accessible for beginners. For the advanced practitioner Someone who's been doing Pilates for a while likely appreciates more challenging equipment. The Air Step Balance Station Pro adds complexity to familiar exercises, and the Arc offers new possibilities for stretching and flexibility. If this person primarily trains at home and is seriously considering expanding their practice, the Fold Reformer is a game-changer. For studio owners Studios can always use additional accessories. Training Cord sets are handy for group classes, and multiple Air Step Balance Stations open up possibilities for varied classes. The Arc is perfect for small group classes or one-on-one sessions focused on mobility. And of course, an extra reformer—even a compact one like the Fold Reformer—is always welcome, especially when space is limited. For gyms that want to expand their offering If you run a gym and are considering adding Pilates to your schedule, start with a combination of accessories and perhaps one or two reformers. The Fold Reformer is ideal because you can store multiple units without setting up a complete space. Combine this with a set of accessories like Training Cords and Air Step Balance Stations, and you have the foundation for a varied Pilates class. Practical tips for teaching Pilates equipment Think about the space Before you give something large like a reformer as a gift (or treat yourself), it's wise to measure first. How much space is available? The Fold Reformer is specifically designed for smaller spaces, but you'll still want to make sure there's enough room to use and store it. Ask for preferences Some people have strong preferences when it comes to upholstery colors or specific features. If you're unsure, you can always ask for advice or simply contact our customer service team for advice. We're happy to help you make the right choice. Combine items for a complete package Instead of one large item, you can also consider combining several smaller accessories. A set of Training Cords, a Breath-a-Cizer, and perhaps a nice Pilates mat makes a great starter kit. For studios, consider buying accessories in bulk to use during multiple classes. Plan ahead with delivery Large items like reformers often have a delivery time of 7 to 12 business days if they're in stock. Plan ahead if you're giving them as a surprise gift. Accessories usually have shorter delivery times, but it's always wise to order early, especially during the busy holiday season. Investing in health and well-being What makes Pilates equipment such a great gift is that it goes beyond material possessions. You're essentially giving someone the opportunity to invest in their health, strength, and flexibility. For studio owners and gyms, it's an investment in your business and in the health of your members. The equipment we offer is from brands like Elina Pilates – known for their quality and durability. This means your gift will last for years and won't wear out after just a few months. This is especially essential for larger investments like the Fold Reformer. You want people to enjoy it for years to come. Make it personal A gift becomes truly special when you put some thought into it. Perhaps you could arrange a workshop or private lesson at a local Pilates studio to pair with the gift. Or if you're purchasing equipment for your own studio, announce it with a special class featuring the new items. People appreciate the thought and creativity that goes into it. For home use, consider adding a nice storage bag or a set of instructional videos. It shows that you haven't just bought something, but really thought about how the recipient will use it. The holidays as a time for renewal The holidays and New Year's Eve are traditionally a time when people reflect on their health and fitness goals. By investing in Pilates equipment now—for yourself, a loved one, or your business—you'll set the tone for a healthy and active 2026. For studio owners, it's also a strategic time. With new equipment, you can start fresh and innovative in January, perhaps with new class formats or special New Year's offers. It's an investment that pays off in motivated members and a varied class offering. Frequently Asked Questions What's a good Pilates gift for a beginner? Training Cords or an Arc are perfect starter gifts: affordable, versatile, and easy to use. They add value to any workout without being overwhelming. Both items are compact and offer endless exercise possibilities for beginners looking to expand their Pilates practice. Is a Fold Reformer suitable for home use? Absolutely. The Fold Reformer is specifically designed for home use: fully functional, professional-quality, yet folds vertically for compact storage. Perfect for those who want all the benefits of a reformer without setting up a whole room. Suitable for all levels, from beginner to advanced. Which accessories are useful for a Pilates studio? Training Cord sets, Air Step Balance Stations, and Arcs are ideal for studios. They're versatile for group classes, take up little space, and are suitable for all levels. You can combine them for varied classes and they're durable enough for intensive use. How long does delivery of Pilates equipment take? In-stock items are usually delivered within 7 to 12 business days in the Netherlands and Belgium. Larger items like reformers may take a little longer. If you have questions about specific delivery times, please contact support@depilatesstore.nl for an up-to-date estimate, especially during the holidays. Can I return Pilates equipment if it doesn't fit? Yes, you have a 14-day return policy after receipt. Products must be returned unused and in their original condition. Please note: custom-made products, such as equipment with a specific color coating, are not eligible for return. Return costs are your responsibility.

Pilates in het nieuwe jaar: Hoe jij met jouw studio inspeelt op de goede voornemens

Pilates in the New Year: How your studio can respond to New Year's resolutions

Dec 12, 2025 Sanne van De Pilates Store

January is the perfect time to attract new customers. With targeted promotions, smart packages, and the right equipment, you can make your New Year's run a consistent success. Think introductory classes, challenging programs, and equipment that appeals to both beginners and experienced users. New Year's Eve isn't just a time for champagne and fireworks, it's also the starting signal for millions of New Year's resolutions. For Pilates studios and gyms, this means one thing: opportunities. Lots of opportunities. January is traditionally the busiest month for the fitness industry, and Pilates is no exception. But how do you ensure you not only capitalize on that initial wave of enthusiasm but also turn those new faces into loyal customers? Let's be honest: New Year's resolutions often have the lifespan of a butterfly. Beautiful, but unfortunately short-lived. Research shows that approximately 80% of New Year's goals are shattered before February. That's not only unfortunate for the individuals themselves, but also means lost revenue for you as a studio owner. So the trick is not just to attract those enthusiastic beginners, but also to retain them. In this article, we'll dive into concrete strategies to prepare your studio for the New Year's rush. From smart marketing tactics to the right equipment, and from packages that convert to programs that stick. Because let's be clear: New Year's resolutions are worth their weight in gold, as long as you know how to capitalize on them. Why January is golden for your studio The first few weeks of the year are crucial. People are fresh, motivated, and often willing to invest in their health. They've made a commitment to themselves that everything will be different this year, and they're actively looking for ways to make that happen. For you as a studio owner, this means you have potential clients who are already half-convinced before they even contact you. But there's more to it. Pilates has been firmly in the spotlight in recent years, thanks in part to social media, where Reformer Pilates has almost achieved influencer status. This means that interest peaks especially in January. People who might normally opt for a yoga class or boot camp are now also considering Pilates as a serious option. This broadening of your target audience is valuable, provided you know how to handle it. Furthermore, we're seeing Pilates move beyond being seen as a niche activity for those already active. It's increasingly embraced as an accessible, effective workout for literally everyone, from those looking to address back pain to athletes seeking to strengthen their core. This diversity of motivations allows you to reach different audiences with targeted programs. Understanding the Psychology Behind New Year's Resolutions To effectively implement New Year's resolutions, you first need to understand why people make them and why they so often fail. Most New Year's goals revolve around health: exercising more, eating healthier, less stress. But the road from intention to action is paved with obstacles. Many people start January with overly high expectations. They immediately want to work out five times a week, even though they were still on the couch in December. That extreme shift is often unsustainable. That's why it's smart for a studio to set realistic expectations. Offer programs that help people gradually build up their fitness, so those good intentions actually stick. Another common problem is that people don't know exactly what they want to achieve. "Getting fitter" sounds great, but what does that actually mean? By helping your clients define their goals and offer a plan, you increase the likelihood of them coming back. Consider intake meetings where you determine together what's realistic and achievable. Smart actions that convert Now that we understand why January is so important, it's time for action. What actions can you, as a studio, take to convert that New Year's energy into concrete registrations? A classic but effective approach is the introductory offer. Offer new clients the chance to take a few classes at a reduced rate. Think of a three-class package at a competitive price. That's enough to really introduce people to Pilates, without them having to make a large investment right away. It lowers the barrier to trying, while giving you enough time to convince them of the value of your classes. Referral programs can also be effective in January. Many of your existing customers have friends or family members who also want to improve their health in the new year. By offering an attractive referral bonus, you can motivate your current customers to actively recruit new members. This could be a free class, for example, or a discount on their next membership. You can also target specific audiences with targeted campaigns. Consider a "start fit in 2026" package aimed at beginners, or a "new energy for professionals" program for those looking to unwind after a busy workday. By tailoring your communications to different motivations, you can appeal to a broader group. Best choice for beginners: Nubium Reformer For studios expecting a large influx of beginners in January, the Nubium Reformer is an excellent choice. This model combines user-friendliness with professional quality and is fully adjustable for various skill levels. Thanks to the clear markings and smooth movements, beginners will quickly feel comfortable, while advanced users will find plenty of challenge. With a 5-year warranty on the frame, it's also a reliable investment. Packages that convince people The way you package your offer often makes the difference between someone who just looks and someone who actually books. In January, people are receptive to packages that help them get off to a good start and persevere. A popular option is the monthly package with a fixed number of lessons. For example, ten lessons must be used within a month. This creates a healthy pressure to attend regularly, which helps establish a routine. At the same time, it remains flexible enough for people with busy schedules. You can also work with programs that focus on specific goals. A "strong core in four weeks," for example, with prescribed classes and home exercises. Or a "flexibility boost" program aimed at people who are stiff from sitting so much. By linking packages to concrete results, you make your offering more tangible and appealing. Don't forget the power of bundles. For example, combine several classes with a personal intake and nutritional advice. Or offer a duo package for people who want to start with a friend or partner. That added value will encourage people to make a purchase more quickly. The right equipment makes the difference In January, you'll encounter a diverse mix of people. From complete beginners who've never used a reformer to experienced athletes who want to supplement their Pilates workouts. This diversity requires equipment that's versatile and works for everyone. Reformers remain the backbone of every Pilates studio. They're versatile, suitable for all levels, and offer endless possibilities for variation. For studios considering expansion due to the January rush, models like the Elite Reformer are a good option. These are stackable, ideal for studios with limited space, and offer excellent value with a 10-year warranty on the frame. But also consider additional equipment that will broaden your offering. A Combo Chair , for example, is perfect for more advanced group classes or personal training sessions. It takes up minimal space but offers intense workouts that are especially appealing to athletes. For studios looking to differentiate themselves with something special, Body & Exercise's EVO Workstations are a compelling option. These multifunctional machines combine the Reformer, Cadillac, Ladder Barrel, and Chair into a single design. This makes them ideal for a variety of classes and allows you to cater to different audiences without cluttering your studio with equipment. Sticky programs Attracting new clients is one thing, but retaining them is where the real art lies. That's where well-designed programs come in, helping people integrate Pilates into their lives. An effective approach is to work with progressive programs. Start people at a basic level and allow them to progress step by step. By establishing clear milestones, such as mastering certain exercises or increasing resistance, you give people a sense of progress. And progress motivates. Variety is also crucial. People quickly get bored if they do the exact same thing every week. Therefore, regularly change up your lesson plan. Introduce new exercises, work with themes like "core focus month" or "flexibility February," and occasionally organize workshops on specific topics. This variety keeps people sharp and interested. Community also plays a major role in retention. When people feel part of a group, they come not just for the training but also for the social connection. Therefore, organize social gatherings: New Year's drinks, challenges where people work together towards a goal, or a WhatsApp group where participants can share tips and experiences. Marketing that makes the most of January You can have the most amazing promotions and programs, but if people don't know about them, they're of little use. Effective marketing in the last weeks of December and the first weeks of January is therefore essential. Social media is your best friend. Post regularly about your January offer, show people what to expect, and share success stories from current clients. Instagram and Facebook are ideal for visually showcasing what Pilates looks like and what it can do for people. Use hashtags like #newyearsresolutions #pilates2026 #fitstart to reach a wider audience. Email marketing is still effective, especially for your existing database. Send a timely New Year's email with your special offer and don't forget to segment. New contacts need a different message than loyal customers who have been with you for years. Personalization significantly increases conversion. Don't forget about local visibility. Update your Google My Business profile with your January promotions, ensure your website clearly communicates your offerings, and consider local partnerships. Think of a promotion with a local healthy lunchroom or cross-promotion with a sports shop. Preparing staff for the January rush A well-prepared studio is more than just fancy equipment and smart packages. Your team plays a crucial role in creating a positive first impression with new clients. So make sure your staff is ready for the rush. Before January, hold a team meeting to discuss your expectations and how you'll welcome new clients. Train your instructors to guide complete beginners. How do you explain exercises to someone who's never used a reformer? How do you create a safe, non-intimidating atmosphere? These skills make the difference between someone who feels welcome and someone who feels overwhelmed and doesn't return. Also, make sure you have enough capacity. Nothing is more frustrating for potential clients than seeing all your classes fully booked. Consider temporarily scheduling extra classes or extending your hours. That investment often pays for itself many times over. Professional Choice: Master Instructor Reformer For studios looking to expand their offerings with more advanced features, the Master Instructor Reformer with Tower is an interesting option. This state-of-the-art model offers additional features and is also available in a raised version, ideal for physiotherapists or personal trainers who work intensively one-on-one. With a 10-year warranty on the frame and endless exercise variations thanks to the integrated tower, you get your money's worth. From new faces to loyal customers The transition from New Year's enthusiasm to regular membership is critical. In the first few weeks, you'll notice people are full of energy and faithfully attend all the classes. But after three or four weeks, reality often sets in. Enthusiasm wanes, schedules fill up again, and motivation wanes. This is where you can make a difference. Check-in conversations work well. After four weeks, schedule a short evaluation session with new clients. How are they experiencing the lessons? Are they already seeing results? Are there any obstacles holding them back? By actively participating and identifying any problems early on, you increase the likelihood of retention. Also, regularly remind people why they started. A simple question like, "How do you feel now compared to three weeks ago?" can be powerful. People are often surprised by how much they've already achieved, and that awareness motivates them to keep going. Finally, celebrate successes. Whether someone has mastered a particular exercise for the first time or has simply faithfully attended all the classes, acknowledge their achievement. A simple compliment from the instructor can be incredibly motivating and strengthens the bond between client and studio. Long term strategy beyond January While January is crucial, don't lose sight of the bigger picture. The New Year's run is a great stepping stone, but the real success lies in what comes afterward. Use the first few months of the year to lay a solid foundation for the rest of 2026. Think strategically about how to maintain momentum throughout the year. Besides January, there are other times when people are motivated to start something new. Think of September (that new school year feeling) or spring (summer body motivation). By implementing targeted initiatives throughout the year, you'll prevent your studio from being full only in January and struggling with empty spaces the rest of the year. Invest in growing your community. People who feel connected to your studio and to each other stay longer and are also valuable ambassadors. They bring in new people and generate positive word-of-mouth. That organic growth is invaluable. And don't forget to keep innovating. The Pilates world never stands still. New exercises, trends, and insights emerge regularly. By continuously training yourself and your team and keeping your offering fresh, you'll remain relevant and attractive to both new and existing clients. The power of flexibility in your offering Another striking feature of successful studios is their flexibility. Not everyone has the same schedule or needs. By offering variation in class times, formats, and pricing options, you make your studio more accessible to a wider audience. Consider, for example, early morning classes for people who want to exercise before work, late evening classes for those who still have energy left after a day at work, and weekend workshops for people with irregular work schedules. The more options, the greater the chance someone will find something that suits them. Online classes can also be a smart addition. Not as a replacement for your in-person classes, but as a supplement. People who can't make it occasionally can still do a workout. This helps them stay in their rhythm and be less likely to drop out. Investing in quality pays off Finally, it's important to emphasize that quality always pays off. Whether it's the equipment you buy, the instructors you hire, or the experiences you create for your clients. People sense the difference between a studio that truly cares about them and one that's only interested in their monthly fee. Good equipment ensures a better class experience, less maintenance, and satisfied customers. Brands like Balanced Body are known for their lifetime frame guarantees, meaning your investment will last for decades. Elina Pilates offers excellent value with models suitable for both beginners and professionals. And for studios looking for something unique, the Italian Body & Exercise equipment with its handcrafted finish is a real eye-catcher. It's all about creating an environment where people feel welcome, where they see results, and where they're happy to come back. If you can achieve that, it doesn't matter whether someone comes in January or July. They'll stay. Frequently Asked Questions How long does it take, on average, for new members in January to drop out? Research shows that approximately 80% of New Year's resolutions fail within six weeks. For studios, this means February and March are critical months. Through targeted guidance, personal attention, and realistic expectations, you can significantly reduce this percentage. What equipment do I need at a minimum for a successful January campaign? A good selection of Reformers is the foundation. For an average studio, six to eight Reformers are ideal for teaching multiple classes simultaneously. Additional equipment like chairs or barrels can be added later, depending on your growth and focus. Should I offer a special discount in January or not? That depends on your positioning. Introductory packages with a reduced rate are a good way to lower the barrier to entry. However, avoid huge discounts that undermine your value. Focus on added value: extra support, intake interviews, or workshops on top of your regular offerings. How do I prevent my studio from overcrowding in January? Plan ahead by temporarily scheduling extra classes or extending your hours. Also consider a waiting list system for popular times. Communicate clearly about availability and encourage people to come during less busy times. What's the best way to convert January members to annual subscriptions? Don't start with a hard sales pitch right away; build a relationship first. Let people experience the value of Pilates and show interest in their progress. After six to eight weeks, you can start talking about long-term options with truly attractive benefits.

Pilates apparatuur financieren: opties voor startende studio's - van lease tot koop

Pilates Equipment Financing: Options for Start-Up Studios - From Leasing to Buying

Dec 9, 2025 Sanne van De Pilates Store

Starting a Pilates studio requires a significant investment in equipment, but you don't have to pay for everything at once. From financial leasing to outright purchase, there are various financing options to suit your situation and ambitions as a startup. The dream of opening your own Pilates studio is getting closer. You've got a location in mind, know who you want to serve, and have already thought about your class offerings. But then the question arises: how will you finance those professional Reformers, Cadillacs, and other equipment you want to use? For many new studios, purchasing high-quality Pilates equipment represents a significant investment. Fortunately, there are many roads that lead to Rome, and you don't have to choose between your dream and your financial well-being. Why financing is sometimes smarter than buying outright When you start a Pilates studio, you're dealing with multiple expenses simultaneously: space rent, potential renovations, marketing to attract clients, insurance, scheduling software, and perhaps even staff. If you invest all your available capital in equipment at once, you risk running out of budget for other essentials. By choosing financing, you spread the costs and maintain liquidity. This means you can work with professional equipment from day one, while still having a budget for that crucial online advertising campaign or hiring an additional instructor. Moreover, monthly fees are often tax-deductible, which can be an attractive benefit for entrepreneurs. It's wise to discuss this with your accountant, as the exact tax benefits depend on the financing option you choose and your specific situation. Financial lease: on the road to ownership With financial leasing, you pay a fixed amount per month and become the owner of the equipment at the end of the term. This option is ideal for entrepreneurs who are certain they want to use the equipment for the long term but don't want to, or can't, pay the full amount upfront. The monthly payments are often attractive because you're working towards full ownership. You build equity, and at the end of the contract, you have full ownership without any further monthly obligations. The equipment is included on your balance sheet, which can impact your financial ratios and financing options. An important point to keep in mind is that, as a lessee, you are responsible for maintenance and any repairs. It's therefore wise to factor these costs into your budget. However, many studio owners choose financial leasing because they ultimately want to become owners without having to make a large upfront investment. Direct purchase: for those who can Do you have sufficient seed capital or investors to finance your startup? Then outright purchase can be a smart choice. You pay no interest, administration fees, or other surcharges, and you immediately own your equipment. This gives you complete freedom and no monthly obligations to worry about. Buying directly does mean committing a significant portion of your budget at once. This can be risky for startup studios, as you might need liquidity for unforeseen expenses or opportunities that suddenly arise. Yet, some entrepreneurs prefer this security and autonomy over spreading the costs. If you choose to buy directly, always ask about discounts for larger orders. At The Pilates Store, we offer volume discounts for Pilates studios that order multiple pieces of equipment. This can make the difference between just barely being able to invest in that extra Reformer you've been dreaming of. Flexible financing with MediLease Demand for Pilates is growing, and more and more entrepreneurs are seeing opportunities to start or expand their offerings. Investing in professional Pilates equipment is essential, but not everyone is willing or able to afford this upfront. Because we've noticed a growing demand for flexible financing options, we're thrilled to partner with MediLease. They're a reliable partner that perfectly aligns with our vision and approach. With MediLease, you choose clear agreements, transparent terms and conditions, and a dedicated contact person who guides you throughout the entire process. This way, you always know exactly what to expect and can invest in high-quality Pilates equipment with peace of mind. What makes MediLease special is their personal approach. For over 40 years, they've been an established name in the Dutch leasing industry. Instead of standard lease contracts, they believe in customized solutions: we listen to your needs, explore your options, and together we develop a plan that truly suits you. This personal attention aligns seamlessly with our own approach and is why we chose this partnership with complete confidence. This way, you can start or expand without having to make a large investment right away. This frees up your budget for other important matters, like marketing and staffing, and allows you to work with high-quality Pilates equipment from the start. This allows you to professionally equip or expand your studio or gym, allowing your clients to enjoy Pilates safely and with quality. Please note: this financing solution is currently only available to entrepreneurs in the Netherlands. Curious about what leasing could mean for you or what your monthly payment would be? Request a free calculation from us and discover immediately which monthly payment best suits your situation. Assessment of starters For newcomers, it's good to know that a financier like MediLease conducts a more extensive review before approving a lease application. This may require additional information, such as a solid business plan, financial projections, or proof of a stable income stream. This isn't a barrier to entry, but rather a form of care and responsibility. MediLease is obligated to assess whether a business owner can realistically afford their monthly expenses. Not only now, but also in the coming years. This prevents you from taking on a financial obligation that becomes too burdensome or hinders your growth. The goal is always to support entrepreneurs in a healthy, sustainable way, ensuring that you invest based on stability rather than pressure. This comprehensive assessment ultimately provides peace of mind for many newcomers: you know for sure that you are entering into a lease agreement that suits your business and that you can sustain, without unnecessary risks for the future. Top Pick: Elite Reformer with Tower by Elina Pilates For startup studios looking to finance their operations, the Elina Pilates Elite Reformer with Tower is an excellent choice. This professional Reformer offers excellent value and is also stackable, ideal for studios with limited space. With a 10-year warranty on the frame, you're investing in equipment that will last for years. The Tower offers added versatility, allowing you to offer your clients more exercise variety. By financing this Reformer through MediLease, you can start immediately with professional equipment without tying up your entire startup capital. What equipment do you need as a starting studio? Before creating a financing plan, it's important to determine what equipment you really need. Reformers are the foundation of most Pilates studios' classes. A starting studio needs at least three to six Reformers to offer group classes. The choice between wooden and aluminum reformers depends on your budget and preferences. Wooden models often have a warmer look and are well-suited for a premium setup, while aluminum reformers are often more affordable and easier to maintain. For intensive studio use, we always recommend professional models. These are built to withstand daily use by multiple people and have longer warranties. At The Pilates Store, we work with top brands like Balanced Body, Elina Pilates, Body & Exercise, and HEGREN Pilates. Each brand has its own strengths. Balanced Body is known for innovation and is handmade throughout America. Elina Pilates offers excellent value with a 10-year warranty on frames. Body & Exercise delivers top-quality Italian equipment with its versatile EVO Workstations. And HEGREN Pilates combines European craftsmanship with smart innovations. The Total Cost of Ownership: Look beyond the purchase price When comparing financing options, it's tempting to focus solely on the monthly payment. But the true cost of Pilates equipment goes beyond the initial purchase price. Consider maintenance, spring replacement (which must be replaced every two years according to the warranty), potential repairs, and potential depreciation. The quality of the equipment also plays a significant role in the Total Cost of Ownership. Cheaper brands may seem attractive in the short term, but if you have to replace key parts or even entire appliances within three years, you'll ultimately pay more. Professional equipment from reputable brands will last decades with proper maintenance and also retains a better resale value. What professionals say about financing "We started with four leased Reformers, which allowed us to professionally equip our studio without using all our startup capital. We really needed that financial buffer for the first six months for marketing and unexpected expenses." - Studio owner, Amsterdam "Thanks to financial leasing, we were able to start using high-quality Balanced Body equipment right away. After three years, we were owners and had equipment worth thousands of euros without ever having to worry about the financial side of things." - Pilates instructor Rotterdam "For us, MediLease was the perfect solution. The personal guidance and customized solutions made all the difference. We were able to choose exactly what suited our situation." - Gym owner, Utrecht Subsidies and financial support for starting entrepreneurs Besides commercial financing options, there are sometimes also grants available for start-up entrepreneurs. Municipal regulations, provincial incentive programs, or even European funds can contribute to your startup capital. While these grants rarely cover the entire investment, they can be a welcome addition. Banks also remain an option, although obtaining a business loan as a startup has become more challenging. A well-thought-out business plan with realistic forecasts and a clear market analysis significantly increases your chances. Some banks offer special programs for startups in the healthcare sector, which often includes Pilates. There are also crowdfunding platforms where you can find investors who believe in your concept. This does require a strong pitch and a willingness to share some of your autonomy or future profits. For some entrepreneurs, this is a great way to build not only capital but also a committed community. Best choice: Balanced Body Studio Reformer For studios with a higher budget that demand absolute top quality, the Studio Reformer or the Allegro 2 from Balanced Body are the gold standard. These reformers are handcrafted in America and come with a lifetime warranty on the frame. While the initial investment is higher, you get equipment that will last for generations. By financing these reformers, you make top quality accessible without completely draining your cash flow. Perfect for studios that want to distinguish themselves with premium equipment. Tips for choosing the right financing option Choosing a financing option depends on several factors. First, your available starting capital: the more equity you have, the more favorable the terms are. Second, your risk appetite: are you someone who prefers certainty, or are you willing to take more risk for potentially higher returns? Your expected revenue growth also plays a role. If you anticipate rapid growth and expansion within a few years, operational leasing can be attractive because it allows you to easily switch to different or more equipment. If you plan to stay in the same location for the long term, ownership through financial leasing or hire purchase might be a smarter option. Don't forget to compare different quotes. Total costs can vary significantly between providers, even with comparable terms. Pay attention not only to the monthly payment, but also to the term, any upfront costs, the residual value at the end of the contract, and the terms and conditions for early termination. Common pitfalls in financing A common mistake is underestimating the total cost. With leasing and hire purchase, you pay interest and administration fees on top of the purchase price. Calculate this carefully and compare it with outright purchase. Sometimes the difference isn't too bad, but sometimes you end up paying much more than you anticipated. Failing to read the fine print can also cause problems. What happens in case of damage? Can you move the equipment to another location? Are there any fees for early termination? These questions may not seem urgent at the time of signing, but they can lead to unpleasant surprises later. Another pitfall is taking out financing that doesn't align with your cash flow. If your monthly expenses are too high compared to your expected income, you'll create unnecessary financial pressure. Start conservatively and expand as your revenue grows. It's better to start with three Reformers and buy two more later than to start with five and not be able to meet the monthly expenses. The balance between quality and costs It's tempting to choose the cheapest option, especially when you're just starting out and budgets are tight. However, it's important to remember that your equipment is the face of your studio. Clients notice the difference between professional equipment and budget models, even if only subconsciously. Creaking reformers, jerky movements, or limited adjustment options impact the experience. Investing in quality is investing in your reputation. Satisfied customers return and recommend you. Dissatisfied customers stay away and share their negative experiences. By choosing reputable brands and professional models, you prevent many problems and build a solid foundation for growth. That doesn't mean you have to buy the most expensive equipment right away. Brands like Elina Pilates offer excellent quality at a competitive price, making them ideal for new studios. The 10-year warranty on frames also provides peace of mind. For gyms looking to add Pilates to their offerings, the stackable models are perfect because they save space. Best choice: EVO Infinity from Body & Exercise For studios seeking maximum versatility and space savings, the EVO Infinity from Body & Exercise is a smart investment. This Italian Megaformer combines a Reformer, Cadillac, Ladder Barrel, and Chair into a single multifunctional piece of equipment. While the initial price is higher, it replaces several separate pieces of equipment. Financing makes this all-in-one solution accessible and saves valuable floor space in your studio. Perfect for concepts that want to offer intense, versatile workouts. The role of insurance in financed equipment When you lease or hire-purchase equipment, good insurance is essential. Lessors often require comprehensive insurance that covers damage, theft, and vandalism. This makes sense, because until you become the owner, the equipment remains the property of the leasing company. Even when purchasing outright, good insurance is wise. Pilates equipment represents a significant value, and damage from fire, water, or burglary can be financially devastating. Check the terms and conditions of your business insurance policy carefully and ensure your equipment is adequately covered. Some insurers offer special packages for fitness centers and Pilates studios. These often also cover liability for any accidents during classes. This is an important part of your risk management and deserves serious attention when starting your business. Expanding After Launch: When is it Time for More Equipment? Your studio has been running for a while and your classes are full. It's a nice problem, but it begs the question: when is it wise to expand? Investing in extra equipment too early means tying up unnecessary capital. Expanding too late means losing revenue and disappointing clients. A good rule of thumb is to expand when your classes are consistently full and you have a waiting list. If you're having to disappoint people for several weeks in a row, it's time to invest. You might also need more equipment if you want to add new class times or hire a new instructor. Expanding your business, you can choose the same financing option as when you started, but now you have more options. A proven track record and stable cash flow will give you a stronger foothold with financiers. You might even qualify for more favorable terms or higher amounts. You can also choose to pay off your initial equipment and finance new equipment, keeping your monthly costs manageable. How The Pilates Store helps you with financing At The Pilates Store, we understand that choosing Pilates equipment is an important decision, especially for new entrepreneurs. That's why we collaborate with trusted partners like MediLease to make your financing as seamless as possible. We're happy to help you decide which equipment best suits your business and which financing option best suits your situation. Even after purchase or lease, we remain involved. You can always contact us with questions about maintenance, expansion options, or technical support. We don't just supply equipment; we build long-term relationships with our customers. Your success is our success. All the brands we carry are carefully selected for quality, durability, and value for money. We offer volume discounts for studios ordering multiple units and are happy to provide you with a customized quote. Feel free to contact us for personalized advice. Your first steps towards your own studio Starting a Pilates studio is an adventure that requires careful planning. Financing your equipment is crucial, but certainly not insurmountable. Whether you choose operational leasing, financial leasing, hire purchase, outright purchase, or a combination of both, there's always a solution that suits your situation. Start by creating a realistic business plan that includes not only the purchase costs, but also maintenance, insurance, and potential expansions. Compare different financing options and don't be afraid to ask questions. A good financing partner will be happy to guide you through the process and help you find the best solution. Remember, you don't have to have everything perfect from day one. Start with the basic equipment you need to teach quality classes and expand as you grow. Smart financing maintains your financial flexibility and allows you to focus on what truly matters: sharing your passion for Pilates with your clients. Frequently Asked Questions Can I finance Pilates equipment as a startup with limited equity? Yes, absolutely. Partners like MediLease consider your entire situation and business plan, not just your current assets. A well-thought-out plan with realistic projections significantly increases your chances of approval. What's the best financing option for a new Pilates studio? That depends on your situation. MediLease offers customized solutions and will work with you to determine what best suits your plans and options. How many Reformers do I need to start? For group classes, you'll need at least three to five Reformers. This gives you flexibility in class sizes and allows you to teach multiple classes per day. Don't start too small, but don't invest more than necessary either. Are monthly leasing costs tax-deductible? In many cases, yes, but this depends on the lease type you choose and your specific situation. With operational leasing, monthly costs are often fully deductible as business expenses. Always consult your accountant for reliable advice on this matter. How long does it take for my financing application to be approved? At MediLease, it depends on the complexity of your application, but you'll often receive a decision within a few business days. A complete application with all the necessary documents speeds up the process considerably, so you can get started quickly.

Pilates voor 50-plussers: soepel en sterk ouder worden

Pilates for the over-50s: grow older smoothly and strongly

Dec 2, 2025 Sanne van De Pilates Store

Pilates is ideal for those over 50 because it safely improves strength, flexibility, and balance without putting strain on joints. The controlled movements and adjustable resistance make it suitable for all fitness levels, helps prevent injuries, and supports an active, healthy lifestyle later in life. Growing older brings changes to your body. Muscles weaken, joints become stiffer, and your balance can deteriorate. But that doesn't mean you have to sit still. Quite the opposite. Movement remains essential, and Pilates offers a form of training perfectly suited to the needs of those over 50. It's accessible, effective, and above all, safe. The method developed by Joseph Pilates focuses on controlled movements, conscious breathing, and core strengthening. This makes it an excellent choice for those who want to continuously challenge their bodies without overloading them. Whether you've been exercising for years or are just starting out, Pilates grows with you. Why Pilates Works for Over-50s After the age of fifty, quite a few changes occur in your body. Your muscle mass decreases, your bone density can decrease, and your joints become less flexible. That might not sound very encouraging, but the good news is that there's a lot you can do about it. Pilates helps you slow these changes and sometimes even reverse them. The exercises are designed to strengthen your core muscles. These are the muscles around your abdomen, back, and pelvis. A strong core provides better stability, which directly affects your posture and balance. This not only improves your well-being but also prevents falls, one of the biggest risks later in life. You'll also work on your flexibility. Many Pilates exercises involve controlled stretching movements that keep your joints supple. This contributes to greater freedom of movement in your daily life. Think of bending down to pick something up, reaching for a high shelf, or simply sitting comfortably. All things that become easier when you're more flexible. Pilates is also gentle on your joints. Unlike high-impact exercises like running or aerobics, the movements are fluid and controlled. This means less impact, less wear and tear, and a lower risk of injury. Perfect if you suffer from osteoarthritis or other joint problems. The Benefits of Reformer Pilates While Mat Pilates works perfectly well with just your body weight, Reformer Pilates offers even more possibilities. A reformer is a device with a sliding platform, springs, and straps that allow you to add resistance to your exercises. It may sound complicated, but it's actually very accessible. The big advantage of a Reformer is that you can fully adjust the resistance to your level. Just starting out? Then you can set the springs lighter. Want more of a challenge? Then you can increase the resistance. This flexibility makes Reformer Pilates ideal for those over 50 who want to work at their own pace. The Reformer also offers support. The sliding platform helps you perform movements that might be too difficult on a mat, such as exercises that require standing on one leg or lifting your legs. The Reformer makes these exercises more accessible and safer. Another advantage is the variety. With a reformer, you can do hundreds of different exercises, targeting every part of your body. This keeps your workouts interesting and challenging, which is important for staying motivated. For at home: the Nubium Reformer Want to work out at home? Then the Nubium Reformer is an excellent choice. This model is compact, can be stored vertically, and offers all the functionality you need for a complete workout. Suitable for all fitness levels, the Nubium grows with you as you gain strength. Perfect for those who want to train regularly without having to visit a studio every time. Balance and coordination: essential in later life One of the biggest concerns as we get older is falling. Research shows that one in three people over 65 falls at least once a year. The consequences can be serious, from broken bones to loss of independence. Fortunately, you can take preventative measures, and Pilates is a powerful tool for this. Many Pilates exercises train your proprioception. This is your body's ability to sense its position in space. By improving your balance and coordination, your body becomes better at preventing falls. You learn to react quickly if you're about to trip, and your muscles become stronger to keep you upright. The focus on controlled movements also helps improve your stability. Each exercise asks you to move consciously, which increases your body awareness. You learn to make small corrections in your posture and movement, which contributes to a more stable feeling in your daily life. Breathing and mental clarity Pilates isn't just about physical strength. Breathing plays a central role in the method. During each exercise, you're encouraged to breathe deeply and consciously. This not only helps you perform the movements but also has a calming effect on your nervous system. This can be especially valuable for those over 50. Stress and anxiety often increase later in life, whether due to concerns about health, finances, or family. The breathing techniques in Pilates help you relax and calm your mind. Many people experience Pilates as a form of moving meditation. Moreover, conscious breathing contributes to better oxygen supply to your muscles and organs. This increases your energy levels and aids recovery after workouts. You'll feel more awake, alert, and mentally sharper. Pilates for specific conditions Many people over 50 experience conditions such as osteoarthritis, osteoporosis, or back pain. Pilates can help manage these issues, provided you adapt the exercises to your specific situation. With osteoarthritis, it's important to keep your joints moving, but without too much impact. Pilates offers just that: movement without overload. The fluid, controlled exercises keep your joints flexible without further damaging them. Some studies even suggest that Pilates can reduce osteoarthritis pain. Osteoporosis, a condition in which your bones become porous, requires caution. Not all exercises are suitable, but many Pilates movements can actually help maintain bone density. Exercises that use resistance, such as on a Reformer, can be particularly beneficial. Always consult your doctor or physical therapist before starting. Back pain is another common problem. Pilates was originally developed to help back patients recover, so it's no surprise that it can be effective. The focus on strengthening your core relieves pressure on your back and improves your posture, which can lead to less pain and increased mobility. How do you get started with Pilates when you're over 50? The first step is to decide whether you prefer training at home or in a studio. Both options have their advantages. In a studio, you'll receive personalized guidance and immediate feedback on your form and technique. This is especially helpful if you're just starting out. Training at home offers flexibility. You can practice whenever it suits you and don't have to worry about travel time. With a good instructional video or online lesson, you can easily get started on your own. If you choose equipment, consider a reformer. As mentioned, this machine offers the most options and support. Start with light resistance and gradually increase. Listen to your body and don't force anything. It's also wise to start with an instructor who has experience with older participants. They know which exercises are suitable and can suggest modifications if you're experiencing any discomfort. For studios: the Elite Reformer Pilates studios serving the over-50s benefit from equipment that is durable, safe, and versatile. The Elite Reformer is a popular choice for professional environments. This model is stackable, ideal for studios with limited space, and offers numerous adjustment options. With excellent value and a 10-year frame warranty, it's an investment that pays for itself. The role of group lessons versus individual training Group classes have a social aspect that shouldn't be underestimated. Exercising together is motivating and makes it more fun. This can be especially valuable for those over 50, as it also helps build social connections. Regularly meeting with other participants creates a sense of connection. Individual training, on the other hand, offers customized training. An instructor can cater precisely to your needs, consider any injuries or limitations, and adapt the exercises to your level. This is especially important if you have specific ailments. Many people choose a combination of both. They take group classes for the social aspect and motivation, and occasionally take a private lesson to work on specific areas. What professionals say about Pilates for seniors "Pilates is one of the safest and most effective forms of exercise for older adults. It helps build strength without putting stress on the joints," says a physiotherapist specializing in geriatric care. A studio owner says: "We see that our 50-plus clients are often the most motivated participants. They see results quickly, and that's incredibly satisfying. The improvement in balance and flexibility is particularly noticeable." A long-time instructor adds: "The great thing about Pilates is that it's never too late to start. I have participants aged 70+ who are new to Pilates and after a few months are noticeably stronger and more flexible." Combining Pilates with other activities While Pilates offers a complete workout, it can be easily combined with other forms of exercise. Walking, swimming, or light strength training are excellent complements. They reinforce each other and create a varied training schedule. Be sure to get plenty of rest. Your body needs time to recover, especially as you get older. Pilates two to three times a week is a good start. Listen to your body and adjust your schedule as needed. Worth the investment Pilates equipment is an investment, but one that pays for itself in terms of health and well-being. If you train regularly, you'll get more out of your equipment than from a gym membership you might not always use. Plus, you can train at home at your own pace and time. For studio owners, investing in high-quality equipment is essential. Customers notice the difference between budget-friendly and professional equipment. Durable equipment lasts longer and provides a better training experience, resulting in satisfied customers who keep coming back. Keep moving, keep living Getting older doesn't mean you have to stop moving. On the contrary, it's more important than ever to stay active. Pilates offers a safe, effective, and enjoyable way to keep your body strong and flexible. It slows the effects of aging and helps you stay independent and vital. Whether you train at home or in a studio, alone or in a group, the benefits are undeniable. You'll become stronger, more flexible, and more stable. You'll feel better about yourself and have more energy. And most importantly, you'll continue to enjoy life, with a body that works with you instead of against you. Frequently Asked Questions Is Pilates suitable for absolute beginners over 50? Yes, Pilates is perfect for beginners because you control the intensity completely. The exercises are accessible and focus on controlled movements without impact on your joints. Start with light resistance and gradually build up under the guidance of an experienced instructor. How often should you do Pilates if you're over 50? Start with two to three times a week for optimal results. This gives your body enough time to recover between sessions. As you get stronger, you can adjust the frequency. Listen to your body and build up gradually. Can Pilates help with back pain? Pilates is very effective for back pain because it strengthens your core muscles, which relieves pressure on your back. The controlled movements improve your posture and flexibility. Always consult your doctor or physical therapist before starting if you have severe back pain. Is a Reformer better than Mat Pilates for the over-50s? A Reformer offers more support and adjustable resistance, which is ideal for older participants. It makes exercises more accessible and safer. Mat Pilates also works well, but a Reformer offers more variety and helps with exercises that might otherwise be too challenging. What does home Pilates equipment cost? A good home reformer like the Nubium or Domo Reformer offers excellent quality for home use. Prices vary depending on the model and features. It's an investment that pays off in terms of health, especially if you exercise regularly.

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